65 applicants

Company

Original Job Post

Diageo · 16 hours ago

Business Development Manager

Florida, United States

Full-time

Onsite

Senior Level

$96K/yr - $160K/yr

3+ years exp

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Food and BeverageWine And Spirits

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Insider Connection @Diageo

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Builds demand for brands by locating, defining, and executing against important business/category opportunities in the market.

Strengthens business relationships with key customers by engaging regularly to find growth opportunities.

Identifies new brand participation opportunities in the market by being close to distributor, agency, and customer personnel.

Monitors brand performance metrics to ensure efforts meet market/brand/customer expectations.

Agrees on targets, timing, and KPIs for in-market sales and agency partners.

Locates potential business opportunities by contacting potential partners for cross-promotional, sponsorship, or media opportunities.

Inputs to the development of local category and channel plans for specific brands.

Leads local category & brand education opportunities and coordinates learning plans.

Protects Diageo by being an expert in marketing code and living the code of conduct.

Helps refine and evolve the business development role by observing and recommending enhancements.

Qualification

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Sales & brand activationWSET LI educationBeverage alcohol category experienceCategory expertiseSales analysisTerritory managementMarket knowledgeProblem-solvingHard-workingRelationship buildingCustomer-centricEnergy levelProfessionalismSelf-starter

Required

BA in business administration or a related field

3 -5 years of sales & brand activation experience

Existing or commitment to quickly complete WSET LI or equivalent education in Wines & Spirits

Ongoing category specific learning – formal & informal learning – liquid, consumer, category insights.

Experience of beverage alcohol category and familiarity with On, Off and Non Premise channel landscape.

Track record of in market & customer engagement – wants and likes to spend time actively in trade – listening to customers, observing shoppers/consumers and turning insights into actions.

Category expertise – deep Diageo & competitor brand understanding.

Negotiation skills – can manage local negotiations, including sponsorship agreements.

Strong relationship building – based on transparency, empathy & trust.

Sales Analysis – knows how to read sales and demand creation metrics – knows when intervention is necessary.

Customer & consumer centric – understand customer motivations and knows how best to appeal to shoppers/consumers to the benefit of customers and Diageo.

Territory management – understands the BevAlc route to market and how to compliantly influence outcomes.

Deep market knowledge – channel, customer, and consumer.

Energy level – approachable and quick to engage with all partners – brings positive energy to customer, distributor and agency interactions.

Professionalism – polished but authentic – comfortable in public presentation situations.

Self-starter – self-motivated and pro-active.