Total Wine & More · 3 days ago

Lead Marketing Insights Analyst

Bethesda, MD

Full-time

Onsite

Senior Level

4+ years exp

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Insider Connection @Total Wine & More

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Collaborate with the Performance Marketing team to design and build quantifiable tests and campaigns, including audience development, A/B testing options, and measurable holdout groups.

Develop and share comprehensive reporting on campaign results to drive channel optimization and provide insights to executives.

Analyze customer shopping behavior using SQL and other data analysis tools to derive actionable insights from the customer database.

Manage and execute daily, weekly, and monthly performance marketing reports.

Visualize analyses and reporting using PowerPoint, Excel, and Power BI.

Implement and analyze personalized marketing strategies to improve customer engagement and conversion rates.

Collaborate with stakeholders across departments to meet their customer-level data and analytics needs.

Qualification

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Data AnalysisSQLPythonRDigital AnalyticsMarketing AnalyticsBusiness AnalyticsSegmentationBusiness IntelligencePredictive AnalyticsReport WritingExcelPowerPointPower BISalesforce Marketing Cloud