200+ applicants

Company

Original Job Post

Human Interest · 1 day ago

Senior Product Marketing Manager

United States

Full-time

Remote

Senior Level

$160K/yr - $170K/yr

10+ years exp

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Insider Connection @Human Interest

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Responsibilities

Perform extensive market dissection to identify strategic customer segments and messaging opportunities

Build a customer insights engine for company-wide analysis

Own the competitive landscape through competitor research and value proposition development

Collaborate with Product on new features and messaging

Integrate user feedback into product updates

Create customer personas, case studies, and training resources

Optimize messaging based on results

Work with Partner Marketing to reach different audiences

Roll-out training for Customer Service, Customer Onboarding, Sales, and Partnerships

Map and improve the end-to-end customer journey

Identify omni-channel marketing campaign opportunities

Lead go-to-market strategy evolution

Analyze Gong calls for insights

Share analysis and recommendations with leadership

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product marketingStrategic B2B market segmentsCustomer obsessionData analysisValue deliveryCampaign managementSalesforceMarketoRevenue marketingCross-functional collaborationMarketingSales coordinationProject managementProblem-solvingHard-working interpersonalTime managementPeople managementCreative communicationCollaborative

Required

10+ years of marketing experience with at least 5 years in product marketing or product management

Experience growing strategic B2B market segments with best practices you can implement on day one

An obsession with customers and data

A talent for identifying, communicating, and delivering value

Meticulous organization and time management skills

Hands-on experience managing campaigns using Salesforce and Marketo

People management experience within a revenue marketing organization

Excellent interpersonal and cross-functional skills – you have the ability to think and communicate creatively, thoughtfully, and on your feet with diverse technical and non-technical team members

Proven ability to work effectively across marketing and sales organizations

Experience working in a fast-paced, high growth software company where change is a constant

Self-starter, ability to lead innovative, entrepreneurial efforts, and drive for excellence

Ability to manage multiple projects, determine project urgency and execute detailed action plans

Able to function independently, as well as collaboratively with other team members