Genexa · 6 days ago

Marketing Manager

Atlanta Metro

Full-time

Onsite

Mid, Senior Level

5+ years exp

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ManufacturingMedical

Growth Opportunities

Hiring Manager

Craig R. Williams

Insider Connection @Genexa

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Responsibilities

Work with the marketing team to set the overall marketing strategy and implement long—and short-term objectives, marketing plans, and budgets.

Lead cross-functional teams to align marketing efforts with product development, sales, and customer support functions.

Develop and execute integrated 360-degree marketing programs, leveraging all marketing levers (influencers/PR, digital/social, promotions, events) to build buzz, engage targeted audiences, generate demand, and ultimately increase sales.

Build and nurture the brand identity, ensuring consistency across all touch-points and communications.

Oversee brand creative development (advertising, packaging, digital, and video), working with an agency and internal partners from brief through creative development - managing timelines, process, and approvals.

Partner with media agencies for annual and campaign plans, developing briefs and ongoing KPIs to determine spend efficiency.

Assist with media creative strategy, recommending creative rotations, and overseeing the preparation of creative asset variations, grids, and trafficking plans.

Track annual marketing budget, partnering with external agencies and finance to ensure strategic deployment of funds across channels.

Establish key performance indicators (KPIs) and regularly analyze marketing performance to make data-driven decisions.

Provide regular reporting and insights to the executive team, highlighting successes, opportunities, and areas for improvement.

Qualification

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Marketing StrategyBrand DevelopmentDigital MarketingRetail MarketingIntegrated Marketing CampaignsCreative AgenciesMedia AgenciesVendor ManagementProblem-SolvingTeamworkCommunicationOrganization

Required

5+ years' experience in marketing, consumer goods, health, wellness, and related industries.

Track record of developing and executing successful marketing strategies to drive revenue growth.

Experience in brand development, digital marketing, retail marketing, and integrated marketing campaigns.

Ability to operate independently and as part of a team, bringing ideas and solutions to issues raised. Role will require flexing from strategic to tactical implementation

Experience working with creative and media agencies and vendors.

Strong verbal, written, and organizational skills