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W. W. Norton & Company, Inc. ยท 6 days ago
Marketing Manager
New York, NY
Full-time
Onsite
Mid Level
$65K/yr - $70K/yr
3+ years exp
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Responsibilities
Collaborate with the marketing team to create and execute plans for ongoing promotion of breakout frontlist tiles across various genres.
Work closely with Norton's paperback group to identify titles with significant sales potential and develop innovative marketing campaigns.
Research and explore original methods for reaching readers through book club programs, social media initiatives, advertising, and more.
Communicate with various stakeholders including sales, title marketers, publicists, editors, authors, and agents.
Assist in author outreach and tours by coordinating with publicity colleagues and identifying suitable authors for events.
Coordinate with academic marketing to align goals for select titles.
Collaborate with the sales team on retailer-specific campaigns and promotions.
Present marketing plans at trade sales conferences.
Evaluate and analyze the effectiveness of campaigns under the guidance of the Director, Paperbacks and Academic Marketing Strategy.
Qualification
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Required
A minimum of 3 to 5 years of experience in book marketing or sales, with a strong understanding of the book publishing landscape.
Strong grasp of key marketing concepts and tools including email marketing, social media marketing, video, and search.
Proclivity to both think outside of the box and ability to put those ideas into practice is essential.
Ability to collaborate as part of a larger team while working independently.
Exceptional verbal and written communication and copywriting skills.
Proficiency with Microsoft Office Suite required.
Preferred
Basic design skills are a plus.
Benefits
Generous paid time off
Paid holidays
Summer Friday afternoons beginning in July
Health benefits including medical, vision, and dental insurance
Flexible spending accounts
Gym membership reimbursement
Profit-Sharing and 401(k) benefit plan with discretionary contribution matching
Disability and life insurances
FMLA, parental, and other leave
Employee Assistance Program
Company-provided laptop
Employee discounts on Norton books
Limited matching of employee donations to eligible non-profit organizations
Company
W. W. Norton & Company, Inc.
W. W.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Lauren VanThournout Greene
Vice President, Director of Strategic Partnerships
Karl Bakeman
Chief Product Officer
Company data provided by crunchbase
