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myGwork - LGBTQ+ Business Community · 2 days ago
Senior Marketing Associate
New York, United States
Full-time
Onsite
Senior Level
$75K/yr - $80K/yr
4+ years exp
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Responsibilities
Support the development of comprehensive, multichannel marketing strategies for Health Payer Specialist, Life Annuity Specialist, and P&C Specialist
Generate qualified leads to drive revenue and grow market share
Increase lifetime value of subscribing firms through readership development efforts
Identify and develop synergies and cross-sell opportunities across the customers of the FT Specialist corporate subscriptions business
Manage social accounts to grow organic following and build brand reputation
Build brand awareness through media partnerships, conferences, and digital channels
Review and analyse campaign stats and make recommendations for campaign optimization
Draft copy for campaigns and collateral
Collaborate with design team on the creation of marketing collateral, including promotional materials, email templates, ads, and more
Qualification
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Required
Bachelor’s Degree (BA or BS) in business, advertising, marketing, or communications or relevant work experience will also be considered
At least four years of related professional experience
Interest in B2B marketing
Must possess strong written communication skills
Interest in learning about specialised industries
Collaborative and team oriented, but also capable of working independently
Demonstrates initiative and a willingness to take on new challenges and learn new skills
Experience in Email marketing, including writing subject lines and email copy
Running campaigns in an email service provider
An understanding of campaign metrics
Basic understanding of HTML
Proficiency in Microsoft Office, especially Excel
Preferred
LinkedIn Ads, SEO, SEM a huge plus
B2B, media and/or event marketing experience a plus
Targeting, segmentation, opt-out laws, and list acquisition
Knowledge of Salesforce CRM and Salesforce Marketing Cloud is a plus
Experience in B2B, media and/or event marketing
Generous paid time off including vacation, personal days, sick days
Comprehensive health, vision, dental, and life & disability insurance
Competitive 401(k) and company match, profit sharing after two years, Flexible Spending Account (FSA) and commuter benefits
Paid parental leave (maternity & paternity)
Flexible working
Employee-led networks that promote and celebrate diversity and inclusion in the workplace
Other great perks such as volunteer days and in-office events
Benefits
Generous paid time off including vacation, personal days, sick days
Comprehensive health, vision, dental, and life & disability insurance
Competitive 401(k) and company match, profit sharing after two years, Flexible Spending Account (FSA) and commuter benefits
Paid parental leave (maternity & paternity)
Flexible working
Employee-led networks that promote and celebrate diversity and inclusion in the workplace
Other great perks such as volunteer days and in-office events
Company
myGwork - LGBTQ+ Business Community
myGwork is the largest global platform for the LGBTQ+ business community.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$4.77MKey Investors
24 HaymarketInnovate UK
2023-08-17Series Unknown· $1.66M
2023-08-17Grant· Undisclosed
2021-12-07Series A· $2.12M
Leadership Team
Adrien Gaubert
Co-Founder & CMO
Recent News
2024-04-10
Company data provided by crunchbase
