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Santander Bank, N.A. · 3 days ago
Sr. Associate, SEO & Content Marketing
Boston, MA
Full-time
Onsite
Senior Level
$112K/yr - $160K/yr
8+ years exp
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Responsibilities
Leads the development and implementation of a comprehensive results-driven SEO strategy based on business objectives and digital transformation roadmap, to help drive the success of marketing plans across multiple business segments and positively impact the overall brand of the Company.
Builds and manages thorough content plan for development and enhancement of website content to support key business needs, capitalize on more significant opportunities aligned to marketing goals, and reduce gaps to increase our competitive advantage.
Works closely with internal and external partners to strengthen SEO and web content in support of integrated marketing plans, including the measurement and optimization of campaigns across multiple complex business segments.
Manages projects, timelines, deliverables, and reporting for all SEO initiatives. Manages marketing budget for related vendor support and obtains alignment with internal partners and stakeholders on strategy, rollout, and measurement of SEO and related content programs.
Coordinates with other Marketing team members, as well as agency partners, in the execution of marketing plans specific to SEO and web content.
Manages overall assessment of insights from marketing research, web analytics, and marketing performance results with SEO agency and internal Analytics partners to formulate program reporting, deliver and disseminate timely executive results summaries, and incorporate into enhanced marketing strategy and tactics.
Embraces the ever-changing landscape to keep up with evolving SEO best practices. Consistently monitors trends in SEO tools, trends, and applications and appropriately applies that knowledge to increasing the effective use of organic content.
Qualification
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Required
Bachelor's Degree or equivalent work experience in Marketing, Public Relations, Communications, Business Administration or equivalent field.
Marketing experience or related field, 8-10+ years
Demonstrated experience as a savvy marketing/advertising strategist.
Demonstrated ability to map out a digital marketing and content strategy and then drive that strategy via execution, testing, measurement, and optimization.
Demonstrable ability to measure the impact of SEO on the overall marketing efforts and brand visibility.
Strong understanding of using technical SEO to improve website readability, speed, indexing, mobile optimization, crawlability, and website architecture.
Experience implementing both on-page SEO improvements and off-page optimization to increase search engine traffic and build trusted authority of the website.
Knowledge of SEO monitoring tools such as Google Analytics, PageSpeed, Semrush, and Lighthouse to understand key opportunities for improving visibility in search rankings and click rate.
Curiosity and adaptability to thrive in an ever-changing space and make recommendations to ensure the SEO strategies are keeping up with evolving algorithms and best practices.
Knowledge of search engine optimization both organically and through paid search, with a solid understanding of the relationship between the two.
Accomplished team player and people/project manager, with experience in managing vendor relationships.
Superior interpersonal, verbal, and written communication skills.
Excellent relationship management skills and collaborative spirit.
Strong project management skills, outstanding organizational skills, and the ability to handle multiple projects simultaneously while meeting deadlines.
Strong knowledge of regulatory implications of digital media within the financial services industry.
Experience managing vendor contracts, adherence to Service Level Agreements, and ensuring fees and expenses are tracking to approved budget.
Preferred
Master's Degree in Marketing, Public Relations, Communications, Business Administration or equivalent field.
Financial Services/Banking Industry experience, 3-5+ years
Company
Santander Bank, N.A.
At Santander Bank, it’s our mission to help people and businesses prosper.
5,001-10,000 employees
H1B Sponsorship
Santander Bank, N.A. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (41)
2022 (67)
2021 (92)
2020 (72)
Funding
Current Stage
Late StageTotal Funding
$75MKey Investors
Wind Turbine & Energy Cables
2020-01-22Debt Financing· $75M
Leadership Team
Diego Salama
Head of Technology & Operations
Pierre Habis
Chief Consumer & Digital Transformation Officer
Recent News
2024-06-05
2024-06-05
Company data provided by crunchbase
