200+ applicants

Company

Original Job Post

Driven Brands Inc. · 5 days ago

Senior Coordinator, Marketing

Benicia, CA

Full-time

Hybrid

Senior Level

$66K/yr - $126K/yr

2+ years exp

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Responsibilities

With the assistance of inside and third party resources, ensure marketing projects meet their objectives and key dates from creative concept through final distribution of marketing and sales aides to their intended targets

Maintain files and other essential assets and information in an orderly and accessible manner

Understand the brand’s marketing guidelines and ensure content and materials adhere to this

Familiarize yourself with drivers and motivators of the brand’s target audiences to help ensure the effectiveness of marketing campaigns

Through communication & relationships with the company’s franchise partners, understand their needs & behaviors to ensure network support & adoption of marketing programs developed

Assist in the development of effective sales aides, promotional offers, internal sales contests, & program training that help drive the effectiveness of our outside sales representative channel

Maintain a marketing calendar optimized for the seasonality of certain products & market segments

Collaborate with analytics & the Director of Sales to optimize targeting of sales & marketing campaigns

Leverage the CRM and an in-house analytics team to produce actionable reports on marketing KPIs & results

Keep our network (franchise owners, managers, & staff) abreast of critical information through regular communications including emails & newsletters

Coordinate with & manage relationships with key marketing vendors that provide products &/or services to our network

Manage & balance a complex multi-million dollar marketing budget

Qualification

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Marketing DevelopmentField SalesCustomer RetentionAnalytics (Excel)CopywritingTesting MethodologyProject ManagementBudget ManagementTravel ManagementProblem-SolvingAttention to DetailOrganizationTime ManagementCrossover ExperienceBeniciaSales ManagementHybrid Work Schedule

Required

Experience or applicable skills in development and implementation of marketing for a field-based sales force (2+ years preferred)

Experience in marketing to a finite customer-based where consistently high retention rates are critical

Strong analytic skills using Excel (required)

Exceptional attention to detail with regards to copy write, testing methodology, reporting, and communications

Highly organized with the ability to prioritize and manage multiple projects at a time as well as maintain a repository of marketing assets

Ability to manage a complex budget

Up to 10% Travel

Preferred

Crossover sales management experience a strong plus

This role will be hybrid out of Benicia, California, with a Tuesday – Thursday weekly in-office work schedule plus Mondays & Fridays with the option to work remotely

Benefits

Health and wellness benefits

Paid time off

Holiday pay

Company

Driven Brands Inc.

Glassdoor

2.8

Driven Brands™, headquartered in Charlotte, NC, is the largest automotive services company in North America, providing a range of consumer and commercial automotive needs, including paint, collision, glass, vehicle repair, oil change, maintenance and car wash.

Founded in 2006

Charlotte, North Carolina, USA

5,001-10,000 employees