200+ applicants

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Company

Original Job Post

Aldrich · 5 days ago

Marketing Campaign Specialist

United States

Full-time

Remote

Mid Level

$60K/yr - $80K/yr

3+ years exp

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Responsibilities

Collaborate with the Marketing Manager to execute marketing campaigns across various channels, including email, website, social media, events, and digital advertising.

Create and manage mailing lists, and design, test, and send marketing emails following industry best practices, including A/B testing and template creation.

Analyze campaign performance data, using data-driven insights to optimize campaigns and improve assets, while tracking and reporting campaign spending and maintaining dashboards.

Support ongoing content optimization through implementing SEO best practices, including keyword research and website optimization, as well as developing marketing materials for webinars and events.

Manage overall project management for marketing activities and programs, including coordinating with third-party vendors and freelance contractors when necessary.

Monitor market trends and competitor activities, providing strategic recommendations, and assisting in updating the company website and managing the marketing content library.

Translate complex business needs into effective content marketing strategies, providing ongoing insights and optimization, and advocating for concepts across multiple audiences.

Demonstrate respect, integrity, and trustworthiness, aligning with organizational values while maintaining confidentiality. Approach others in a tactful manner, react well under pressure, and adapt to changes in the work environment.

Qualification

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CopyeditingProject ManagementDigital MarketingGoogle AnalyticsWordPressSemrushEmail MarketingActiveCampaignHubSpotMS OfficeCanvaAdobe SuiteProblem-SolvingAdaptabilityCommunicationOrganization

Required

Bachelor’s degree in marketing, advertising, journalism, public relations, or an associate degree (A.A.) with 3+ years of content and digital marketing experience.

Handles challenging interactions with tact and respect; responds promptly to customer and vendor needs while maintaining confidentiality; remains composed under pressure.

Adapts to changes in the work environment; continuously seeks ways to improve processes and promote quality, demonstrating accuracy and thoroughness in tasks.

Strong attention to detail and copyediting skills.

Proactive, organized, and an exceptional project manager.

Excellent verbal and written communication skills with a strong design sense.

Proficient in digital marketing tools such as GA4, WordPress, Semrush, and email marketing platforms (ActiveCampaign or HubSpot experience is a plus).

Proficient in MS Office and creative tools (Canva, Adobe Suite).

Benefits

Health Insurance Benefits: medical, dental, vision, life, and disability insurance as well as health savings, flexible spending, and dependent care

Retirement Savings: 401(k) plan with 1.5% match and 5% discretionary profit sharing

Time Off: 4 weeks of vacation and sick leave in the form of a Paid Time-Off bank, 10 Paid Holidays including two floating holidays, 16 Hours of Volunteer Time, Paid Sabbaticals, and Paid Parental Leave