200+ applicants

Company

Original Job Post

Addepar · 5 days ago

Product Marketing Manager

NYC Metro Area

Full-time

Hybrid

Mid Level

$98K/yr - $152K/yr

4+ years exp

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Financial ServicesFinTech

H1B Sponsorship

Comp. & Benefits

Insider Connection @Addepar

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Responsibilities

Champion the customer from product development to adoption and retention.

Develop deep understanding of market, buyer personas, and sales cycle.

Collaborate with product & GTM teams on product positioning and messaging.

Guide on industry trends, competition, and craft product roadmap.

Showcase client success stories and influence product roadmap.

Translate insights into compelling narratives and value propositions.

Create internal content to educate team members and develop marketing collateral.

Measure effectiveness and update content asset inventory.

Build scalable playbooks to foster adoption across priority segments.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingTech Startup ExperienceSaaS ExperienceFinance ExperienceFull Stack MarketingInbound MarketingOutbound MarketingGo-to-Market StrategiesCross-Functional PartnershipsData-Driven MarketingCustomer FocusProblem-SolvingCommunicationStorytellingStrategic ThinkingCollaborationIndependenceAdaptabilityPrioritizationHigh Growth Tech Startup Experience

Required

4-8 years of product marketing experience. Experience with a high growth tech startup, SaaS, or Finance preferred.

Full stack product marketer with experience developing zero-to-one products and bringing them to market applying both inbound and outbound product marketing competencies.

Gifted storyteller with excellent writing and communication skills who can succinctly translate sophisticated and technical features into customer benefits that resonate deeply with the intended audiences.

Ability to see the big picture across a large organization and articulate how each product and feature release complements the broader Addepar platform narrative.

Experience designing and rolling out go-to-market strategies from scratch while using multiple marketing channels and content types to drive awareness, engagement and adoption.

Demonstrated ability to thoughtfully move between strategy development and tactical execution across multiple projects in a fast-paced, continuously evolving, and collaborative environment.

Experience building enduring cross-functional partnerships and influencing teams to bring sophisticated, high visibility launches to market.

Ability to work independently, prioritize work efficiently and anticipate roadblocks - knowing when to call out if vital.

Excitement to be a part of a distributed team and the flexibility to work with peers across different time zones.

A data-driven marketer with a growth mindset and a steadfast focus on the customer.

BA/BS degree.

Preferred

Experience with a high growth tech startup, SaaS, or Finance preferred.

Company

Addepar

Glassdoor

4.1

Addepar is a software and data platform for even the most complex investment portfolios.

Founded in 2009

Mountain View, California, USA

501-1,000 employees

https://addepar.com

H1B Sponsorship

Addepar has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (22)

2022 (22)

2021 (26)

2020 (27)