85 applicants
Kpler · 5 days ago
Product Marketing Manager
New York, United States
Full-time
Hybrid
Mid Level
3+ years exp
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Responsibilities
Develop and implement comprehensive product marketing strategies to drive adoption and retention of Kpler products.
Craft compelling messaging and positioning that differentiates our products in the market.
Collaborate with product management to gain deep product expertise and insight into our customers' needs and experiences.
Create sales enablement materials and training to ensure our sales team is equipped to sell effectively.
Conduct competitive analysis to inform strategic decisions and product positioning.
Plan and execute product launches, working cross-functionally to ensure a cohesive and effective market entry.
Measure and report on the effectiveness of product marketing initiatives and adjust strategies as needed.
Work with the marketing team to develop content such as case studies, videos, website copy, and blog posts.
Engage with customers to gather testimonials and case examples to showcase the value of our products.
Manage cross-functional projects with multiple stakeholders to deliver on product marketing objectives.
Qualification
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Required
Bachelor’s degree
Fluency in English
3+ years of commodity market or adjacent experience
3+ years of product marketing experience, preferably in a SaaS or technology-focused company
Proven track record of creating and delivering successful product marketing strategies
Excellent written and verbal communication skills, with the ability to convey complex ideas simply
Strong analytical skills and a passion for turning data into actionable insights
Ability to work independently in a fast-paced and rapidly changing environment
Company
Kpler
Kpler is a fast-growing data & analytics firm on a mission to facilitate efficient and sustainable trade.
501-1,000 employees
Funding
Current Stage
Late StageTotal Funding
$201.56M2022-04-13Private Equity· $201.56M
Leadership Team
Jean Maynier
Co-Founder & CTO
Pietro Guardati
Data Engineer
Recent News
The Indian Express
2024-05-20
South China Morning Post
2024-05-20
Company data provided by crunchbase
