Be an early applicantLess than 25 applicants

Company

Original Job Post

WRS Health · 6 days ago

Marketing Manager

Goshen, NY

Full-time

Onsite

Director

$60K/yr - $105K/yr

6+ years exp

Wonder how qualified you are to the job?

Maximize your interview chances

BillingElectronic Health Record (EHR)

Insider Connection @WRS Health

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Implement Marketing Strategy:

Create and execute a comprehensive marketing strategy aligned with company objectives, target market, and industry trends.

Collaborate with executive leadership to define marketing goals, KPIs, and budgets.

Brand Management and Positioning:

Ensure brand consistency and integrity across all marketing channels and materials.

Develop and maintain a strong brand positioning strategy that differentiates the company in the market.

Customer Acquisition and Retention:

Develop lead generation and customer acquisition strategies to drive product adoption and increase customer lifetime value.

Implement customer retention programs to enhance customer satisfaction and reduce churn rates.

Digital Marketing and Online Presence:

Manage digital marketing channels, including SEO, SEM, email marketing, social media, and content marketing.

Optimize online presence to attract and engage prospects, and convert them into customers

Manage the optimization of company websites, by understanding and improving user journeys, online experience and conversion rates, with hands-on management of website projects.

Market Research and Competitor Analysis:

Conduct market research to identify trends, customer needs, and opportunities for growth.

Monitor competitor activities and market dynamics to refine the marketing strategy.

Lead SEO projects and processes to improve search engine rankings and drive traffic. These will include on-site, content and technical SEO projects.

Research and implement tools to improve execution and impact of SEO efforts, website improvements and more.

Marketing Analytics and Reporting

Inform data-driven decisions by measuring and reporting on channel and campaign performance.

Utilize analytics and data-driven insights to evaluate marketing performance, ROI, and campaign effectiveness.

Create and maintain regular dashboards using data from Google Analytics and Hubspot.

Manage reporting of marketing tests, with proper sequencing, to advance our marketing roadmap

Generate presentations to communicate results and recommendations to the leadership team.

Lead Cross-Functional Teams:

Oversee and mentor a team of marketing professionals, providing guidance, feedback, and development opportunities.

Collaborate with Sales and Product Teams:

Collaborate with cross-functional teams to ensure marketing strategies are aligned with company objectives and customer needs.

Work closely with the sales and product teams to align marketing efforts with sales initiatives and product launches.

Provide marketing support for product launches and updates.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

MarketingSaaS IndustryProject ManagementB2B MarketingWordPressUser ExperienceWebsite OptimizationSEOInteractive Content ToolsData AnalysisDocumentationMarketing AutomationCRMProblem-SolvingHard WorkingLeadershipTeam ManagementAttention to DetailCommunicationAdaptabilityCollaboration

Required

Bachelor's degree in Marketing, Business, or a related field (Master's preferred).

Minimum 6 years of experience in marketing roles, with significant experience in the SaaS industry, in marketing operations, project management, or a similar role.

Proven track record of developing and executing successful B2B marketing strategies.

Knowledge of WordPress and experience in user experience (U/X) and website optimization.

Proven track record of managing SEO projects and improving website metrics.

Excellent project management skills with the ability to lead multiple projects simultaneously.

Familiarity with tools for interactive content (Example: Typeform, Outgrow etc)

Strong analytical skills with an aptitude for translating data into actionable insights.

Strong leadership and team management skills.

Superior documentation skills with meticulous attention to detail.

Excellent written and verbal communication abilities, collaboration skills and capable of working with diverse teams.

Proficiency in marketing automation, CRM, and analytics tools.

Ability to adapt to a fast-paced, dynamic startup environment.