TELUS International · 3 days ago

Manager, Product Marketing

United States

Full-time

Remote

Senior Level

$92K/yr - $115K/yr

5+ years exp

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Insider Connection @TELUS International

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Responsibilities

Translate the overall product strategy and roadmap into a clear value proposition, articulating the unique benefits and advantages of TELUS International solutions by both product area and customer segment across digital experiences.

Work closely with product management and strategy teams to align marketing strategies with the evolving product landscape, ensuring a cohesive narrative that resonates with target audiences.

Conduct market analysis to inform product strategy and competitive positioning.

Drive the development and communication of compelling, customer-centric positioning and messaging strategies tailored to the unique needs of target industries.

Collaborate closely with technical teams to translate complex product features across products, applications and solutions into clear, customer-centric benefits for customer segments.

Lead the creation of compelling content that supports GTM strategies to articulate the value proposition and differentiators of the products to the target audience.

Work to create and execute go-to-market plans, ensuring consistency across communication channels and addressing the specific requirements of target industries.

Work closely with sales teams to enable their success through impactful sales collateral, training materials, and competitive intelligence tailored to each segment.

Act as a bridge between the product marketing team and other marketing functions, such as corporate marketing, analyst relations, industry and digital marketing, and ensure product marketing is supporting them in rolling out marketing and broader GTM initiatives.

Qualification

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Product MarketingProduct ManagementLeadershipProblem-Solving