Tecton · 2 days ago

Senior Product Marketing Manager

San Francisco, CA

Full-time

Onsite

Senior Level

$162K/yr - $198K/yr

5+ years exp

Wonder how qualified you are to the job?

Maximize your interview chances

AnalyticsArtificial Intelligence (AI)

Insider Connection @Tecton

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Develop and refine messaging frameworks that resonate with engineering managers, highlighting the unique value proposition of our products.

Create differentiated positioning strategies to effectively position our products against competitors in the market.

Collaborate with product management and sales teams to ensure alignment on messaging and positioning strategies.

Develop high-quality content, including case studies, blog posts, technical articles, advertisements, emails, technical social posts, and presentations, tailored to the needs and interests of engineering managers.

Work closely with subject matter experts to distill complex technical concepts into clear, compelling content that educates and engages our target audience.

Manage the content calendar and ensure timely delivery of content assets to support product launches, campaigns, and ongoing marketing initiatives.

Partner with product management to define go-to-market strategies for new product launches and major feature releases.

Develop comprehensive launch plans, including messaging, positioning, sales enablement materials, and marketing collateral, to drive successful product introductions.

Monitor market trends, competitive landscape, and customer feedback to continuously refine go-to-market strategies and tactics.

Equip the sales team with the necessary tools and resources to effectively communicate the value proposition of our products to engineering managers.

Develop sales enablement materials, such as pitch decks, battle cards, and training sessions, to support sales efforts and drive revenue growth.

Collaborate with sales leadership to ensure alignment between marketing initiatives and sales priorities.

Conduct market research to gain insights into customer needs, industry trends, and competitive dynamics.

Synthesize market intelligence into actionable recommendations to inform product roadmap decisions, marketing strategies, and sales tactics.

Serve as a subject matter expert on the competitive landscape, providing insights and guidance to internal stakeholders.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingB2B TechnologyEngineering UnderstandingContent CreationTechnical WritingContent MarketingProblem-Solving CommunicationAttention to DetailSelf-StarterAdaptability