Hightouch · 2 days ago

Product Marketing Manager

United States

Full-time

Remote

Mid Level

$165K/yr - $210K/yr

3+ years exp

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Responsibilities

Create and define differentiating positioning for products and solutions for various personas

Conduct user research to identify market gaps for the product to fill

Develop and improve website messaging, customer case studies, and sales enablement materials

Assist internal teams and product evangelists in crafting messaging aligned with customer value

Externally evangelize Hightouch at field events, customer engagements, and webinars

Qualification

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GTM SkillsTechnical Product PositioningUser ResearchCompetitive AnalysisExperience in Enterprise B2B SaaS companiesProblem-SolvingStrategic ThinkingStorytellingCommunication SkillsMartechData ecosystemAi product gtmStartup experienceAdaptability

Required

GTM Skills: Proven experience in developing and executing go-to-market strategies for new product launches, including planning, coordination, and execution

Technical Product Positioning: Ability to understand and clearly articulate the technical aspects and benefits of our products to both technical and non-technical audiences

Market and User Research: Strong background in conducting market research and user interviews to identify customer needs, market trends, and competitive landscape

Competitive Analysis: Skilled in analyzing competitors' products, strategies, and market positioning to inform our product development and marketing strategies

Strategic Thinking: Ability to think strategically and analytically about business, product, and marketing challenges and to create actionable insights and plans

Storytelling: Proficient in turning complex, technology-heavy topics into digestible, compelling stories that resonate with target audiences

Communication Skills: Excellent written and verbal communication skills, with a talent for crafting clear, persuasive messaging

Experience in Enterprise B2B SaaS companies: Prior experience in product marketing within B2B, ideally at companies that are selling to the enterprise

Preferred

+3 years of experience with Martech, Data or AI Product GTM: Proven track record of successfully bringing marketing technology, data or artificial intelligence products to market.

Knowledge of the MarTech and Data Ecosystem: Familiarity with the landscape that general Hightouch is in.

Startup Experience: Previous experience working in a startup environment, demonstrating the ability to adapt quickly and thrive in a fast-paced setting while wearing many hats.