Tecton · 3 days ago
Senior Product Marketing Manager
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AnalyticsArtificial Intelligence (AI)
Insider Connection @Tecton
Responsibilities
Develop and refine messaging frameworks that resonate with engineering managers, highlighting the unique value proposition of our products.
Create differentiated positioning strategies to effectively position our products against competitors in the market.
Collaborate with product management and sales teams to ensure alignment on messaging and positioning strategies.
Develop high-quality content, including case studies, blog posts, technical articles, advertisements, emails, technical social posts, and presentations, tailored to the needs and interests of engineering managers.
Work closely with subject matter experts to distill complex technical concepts into clear, compelling content that educates and engages our target audience.
Manage the content calendar and ensure timely delivery of content assets to support product launches, campaigns, and ongoing marketing initiatives.
Partner with product management to define go-to-market strategies for new product launches and major feature releases.
Develop comprehensive launch plans, including messaging, positioning, sales enablement materials, and marketing collateral, to drive successful product introductions.
Monitor market trends, competitive landscape, and customer feedback to continuously refine go-to-market strategies and tactics.
Equip the sales team with the necessary tools and resources to effectively communicate the value proposition of our products to engineering managers.
Develop sales enablement materials, such as pitch decks, battle cards, and training sessions, to support sales efforts and drive revenue growth.
Collaborate with sales leadership to ensure alignment between marketing initiatives and sales priorities.
Conduct market research to gain insights into customer needs, industry trends, and competitive dynamics.
Synthesize market intelligence into actionable recommendations to inform product roadmap decisions, marketing strategies, and sales tactics.
Serve as a subject matter expert on the competitive landscape, providing insights and guidance to internal stakeholders.
Qualification
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Required
Bachelor's degree in marketing, business, engineering, or related field; MBA preferred.
Proven experience (5+ years) in product marketing, preferably in the B2B technology sector, with a focus on highly technical products.
Deep understanding of engineering audiences, their pain points, and buying behavior.
Strong storytelling and messaging skills, with the ability to distill complex technical concepts into clear and compelling narratives.
Exceptional written and verbal communication skills, with a keen eye for detail and accuracy.
Experience in content creation, including writing and editing technical content such as whitepapers, case studies, and blog posts.
Self-starter with a growth mindset, comfortable working in a fast-paced, dynamic environment.
Preferred
MBA
Benefits
Medical
Dental
Vision
Life Insurance
401(K)
Flexible Paid Time Off
10 Paid Holidays Each Calendar Year
Sick Time
Leave of Absence as per the FMLA and other relevant leave laws
Company
Tecton
Tecton provides an enterprise-ready feature store to make machine learning accessible to every company.
Funding
Current Stage
Growth StageTotal Funding
$160MKey Investors
Kleiner Perkins
2022-07-12Series C· $100M
2020-12-07Series B· $35M
2020-04-28Series A· $20M
Recent News
2023-03-08
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