136 applicants
Tata Consultancy Services · 5 days ago
Manager Brand Content and Creative
Santa Clara, CA
Full-time
Onsite
Senior Level
6+ years exp
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Responsibilities
In this role, you will be driving high priority go-to-market campaigns tied to product launch cycles working across creative disciplines (corporate design, motion graphics, video, web and event experiences)
Deliver on a wide-range of projects including demand generation and product marketing assets, landing pages, infographics, guides/eBooks, social media campaigns, event spaces, sales tools, advertising and other go-to-market assets that drive visibility
Develop and oversee digital and print design projects from conception to delivery, ensuring assets support responsive design principles, e-commerce best practices, and follow corporate standards related to visual style and branding guidelines
Conceptualize and produce short-form video content for all marketing channels including social, product and digital
This position will work directly with the CMO and cross-functional team members to create engaging, robust, and brand-relevant assets across all marketing channels
Must have strong knowledge and experience designing for brand development, product design, and digital media while providing practical design solutions for a wide-ranging audience
Strategize and execute all branding for key portfolio brands including packaging, website, digital content, social media, SWAG, in-store presence, and events
Ability to translate creative across mediums, devices, and platforms
Develop suitable graphics and layouts for brand social media accounts
Ability to create and execute GIF animations and motion graphics when necessary
Develop conceptual features, wireframes, layout and production design for website development
Develop and execute visual design standards with a consumer-first mentality
Participate in initial planning of assets, presenting in creative review meetings to all relevant stakeholders and teams
Manage end-to-end projects (the full project lifecycle – from brief and design to production)
Work closely with Marketing Team and creative team to execute ad-hoc content creation based on short-term and long-term business needs, trending conversations, competitive activity, and retail requests
Qualification
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Required
6+ years creative expertise in design at an agency, design studio or internal marketing team
Conceptualize, design and produce on-brand pieces across all mediums (i. e. marketing collateral, illustrations, logos, motion graphics, social media pieces, email templates, printed material, signage, event and booth graphics, swag design), with an emphasis on communication pieces (PowerPoint decks, one-pages, information graphics)
Deep understanding of design theory with excellent skills in visual storytelling through color, image, typography, and video
Uphold Digitate’ s brand standards and help to ensure a cohesive brand identity across all of Digitate’ s content.
Collaborate with internal teams to create whitepapers, data-driven graphics and vibrant PowerPoint presentations for various audiences.
Must have a strong creative portfolio showcasing a variety of work with an emphasis on visual communication, vector illustration and motion graphics.
Proficient in Adobe Creative Suite (Illustrator, InDesign, Photoshop, After Effects at minimum), Microsoft PowerPoint, Word and MacOS
Ability to create in-depth illustrations, imagery and logos from scratch, without the use of stock assets
Comfortable working with small datasets and creating information-based graphics
Strong project and time management
A working knowledge of UX and UI best practices, tools and principles
Strong communication and interpersonal skills required
Creative problem solver, with careful attention to accuracy and detail
Self-motivated and energetic with a strong sense of urgency
Preferred
Ability to create and execute GIF animations and motion graphics when necessary
Company
Tata Consultancy Services
Tata Consultancy Services is a multinational information technology services, business solutions and consulting company based in India.
10,001+ employees
H1B Sponsorship
Tata Consultancy Services has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (6766)
2022 (10550)
2021 (11696)
2020 (10701)
Funding
Current Stage
Public CompanyTotal Funding
unknown2004-08-25IPO· nse:TCS
Leadership Team
K. Krithivasan
Chief Executive Officer & Managing Director
Ananth Krishnan
Chief Technology Officer
Recent News
Bangladesh Posts English
2024-04-23
Telegraph India
2024-04-15
2024-04-14
Company data provided by crunchbase
