159 applicants
TransUnion · 4 days ago
Director, Marketing Strategy
Chicago, IL
Full-time
Hybrid
Director
$137K/yr - $226K/yr
12+ years exp
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Responsibilities
Reports to Senior Vice President, Global Marketing Strategy, Creative and Brand.
Develop collaborative processes for marketing and campaign planning that leverage the skills of other marketing leaders throughout the organization.
Manage a holistic global marketing calendar; recognize patterns, duplication, and opportunities for efficiency by combining marketing activities and versioning for segmented audiences.
Work closely with marketing partners to understand business objectives, translate into marketing goals and KPIS.
Lead internal strategic planning engagements – sometimes to build multi-year plans, sometimes to develop detailed campaign flows and strategies.
Socialize marketing strategies with stakeholders, securing alignment and agreement.
Teach, train and lead marketers on strategic marketing planning and campaign planning best-practices.
Collaborate with channel and media partners, content strategists, creative strategists, and marketing planners to develop multi-year marketing plans, and short-term campaign strategies that drive growth.
Ask tough questions, challenge the status quo and up-level our strategic thinking.
Stay informed about industry trends, competitive landscape, and emerging technologies to inform creative strategies and approaches.
Qualification
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Required
12+ years of marketing experience in B2B financial services, technology, information fields with a long sales cycle and enterprise level sellers, with at least 3 years at an agency or consultancy to B2B clients.
Experience developing B2B marketing strategies deploying a full suite of integrated marketing programs (account-based marketing, traditional channels, digital channels including paid, earned and owned media, experiential event marketing) along with a solid knowledge of content marketing approaches.
Expert consultancy and internal client relationship skills and abilities, particularly seeing the big picture while also understanding the nuanced details that can slow down campaign execution and engaging and influencing senior stakeholders and lead cross-matrix teams.
Excellent communication, presentation, and facilitation skills, with the ability to articulate and sell marketing ideas effectively, bring together and get the most out of the strategic expertise of multiple marketing leaders, resulting in thoughtful and innovative marketing plans, developed in a collaborative manner.
Proven track record of demonstrated results (i.e. progress toward KPIs, ROI on marketing campaigns, etc.)
Bachelor’s degree in marketing, advertising, or a related field.
Preferred
Experience with SaaS product is beneficial, but not a requirement.
Benefits
Flexible time off
Paid time off
Tuition reimbursement
10 weeks of parental leave
Adoption assistance
Fertility coverage
Spousal and domestic partner benefits
Charity gift matching
Employee stock purchase plan
Retirement contributions with employer match
Access to TransUnion’s Employee Resource Groups
Company
TransUnion
TransUnion provides total credit protection all in one place from credit alerts, credit reports and credit scores.
10,001+ employees
H1B Sponsorship
TransUnion has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (132)
2022 (219)
2021 (200)
2020 (165)
Funding
Current Stage
Public CompanyTotal Funding
$1.41B2018-04-26Post Ipo Debt· $1.4B
2015-06-25IPO· nyse:TRU
2014-10-16Series Unknown· $7.25M
Leadership Team
Chris Cartwright
President & Chief Executive Officer
Satrajit Saha
Chief Executive Officer
Recent News
2024-06-05
2024-05-29
2024-05-22
Company data provided by crunchbase
