200+ applicants

Company

Original Job Post

8x8 · 4 days ago

Product Marketing Specialist, Technology Partner Ecosystem

United States

Full-time

Remote

Entry Level

$50K/yr - $91K/yr

2+ years exp

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Information TechnologySaaS

H1B Sponsorship

Insider Connection @8x8

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Responsibilities

Partner Content Management - Develop and manage the process for receiving partner content. Organize provided materials into effective sales enablement tools and web copy for integration pages.

Project Coordination - Initiate the announcement and blog intake process. Facilitate seamless communication between internal stakeholders and partners for any necessary revisions.

Launch Execution - Coordinate announcements of new integrations across internal teams such as social media and other channels, ensuring high visibility and partner engagement.

Sales Enablement - Collaborate with the sales enablement team to create resources that effectively communicate the value of partner integrations to the sales force. Also, scale content to channel partners.

Growth Marketing Initiatives - Identify opportunities to expand partnerships through case studies by working with the customer advocacy team, webinars, and other demand generation content.

Program Marketing - Maintain and refresh program marketing content to ensure its effectiveness and alignment with current partnerships and program strategy.

Program Optimization - Develop and operationalize the partner intake process to enable effective sales enablement, compelling website copy, and crisp promotional messaging.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B product marketingPartner marketingSelf-reliantMarketing principlesDemand generation tacticsSaaSCloud contact centersAI integrationsCollaboration toolsProject management softwareGrowth-drivenProblem-solving communicationPublic speakingFlexibleProactiveAttention to detailPositive mindset

Required

0-2 years of B2B product marketing, partner marketing, or related field.

Proven ability to be self-reliant, proactive, flexible, and manage multiple projects simultaneously in a fast-paced environment.

Excellent written and verbal communication skills, with a meticulous attention to detail.

Strong public speaker, comfortable with large groups, c-level executives, customers, and partners.

Strong understanding of marketing principles, demand generation tactics, and problem-solving skills.

Experience with the technology industry with a focus on SaaS or similar fields. Cloud contact centers or AI integrations are a plus.

Familiarity with collaboration tools and project management software.

A growth-driven, positive mindset.

Company

8x8

Glassdoor

3.8

8x8 offers secure and reliable cloud-based, enterprise-class business phone systems, unified communications, and contact center solutions.

Founded in 1987

Campbell, California, USA

1,001-5,000 employees

https://www.8x8.com

H1B Sponsorship

8x8 has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (2)

2022 (24)

2021 (25)

2020 (22)