Rimini Street · 4 days ago

Sr. Manager, Client Marketing

United States

Full-time

Remote

Mid, Senior Level

$100K/yr - $150K/yr

5+ years exp

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EnterpriseEnterprise Software

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Responsibilities

Plan and execute end-to-end client lifecycle engagement programs consisting of tactics and content to drive awareness and engagement across account leveraging field and paid/owned channels

Participate in planning with Portfolio Marketing, Client Engagement, and Integrated Marketing team to ensure alignment of GTM strategies for clients.

Partner with Portfolio Marketing and Client Engagement on segmentation strategy to capture and leverage account intelligence for account planning and campaign targeting

Work closely with field marketing teams on localized strategies for client engagements and execution of strategy including local event engagements and follow-up

Align with Sales enablement, client engagement, and field sales teams to drive action and results from cross-sell plays

Manage a client communications calendar, communications strategy, and maintain marketing content on the client portal

Manage and enable teams with Account Based Marketing Playbook for Client Accounts

Own reporting and analysis of metrics to evaluate impact and results including engagement, leads, pipeline with frequent reporting out to the executive team

Work cross-functionally with the team and hold self and others accountable to meet commitments and drive results

Qualification

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B2B marketingEnterprise softwareOmni-channel client marketingABMProduct marketingProject managementIntegrated marketing programsOrchestrating playsPartnering with sales teamsProblem-solvingHard-workingPassionate storyteller communicationCollaborationStakeholder managementData-drivenResults-orientedExceptional customer experience work effectively desire to winSelf-starterResourcefulMulti-taskingAttention to detail