FinThrive · 6 days ago

Marketing Associate

United States

Full-time

Remote

Entry Level

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Insider Connection @FinThrive

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Support the market research team in the execution of primary and secondary research efforts to identify trends, opportunities, and customer insights

Collaborate on the creation and publication of compelling content that delivers value to prospects and drives industry action

Assist in the coordination of focus groups and customer interviews aimed at uncovering product or service improvement opportunities, in support of new product development, or as part of customer case study projects

Assist in the creation and execution of go-to-market strategies, buyer’s personas, and messaging frameworks that articulate our key differentiation across core products and segments

Support product marketing teams in the creation and deployment of new sales enablement collateral for FinThrive solutions

Work closely with sales colleagues to facilitate reference calls and gather feedback about sales assets and overall messaging performance

Work closely with customer service colleagues to identify reference accounts, coordinate case studies, and enable targeted cross-sell activities

Assist in creating monthly and quarterly Product and Segment Marketing performance reports

Qualification

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Content CreationMarketing ToolsCommunicationProblem-SolvingAdaptability