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Company

Original Job Post

Endava North America · 4 days ago

Senior Field Marketing Specialist

United States

Full-time

Remote

Senior Level

4+ years exp

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Work & Life Balance

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Responsibilities

Event Planning: Organizing and managing local/regional events, such as trade shows, conferences, customer events, roundtables, webinars, etc. – both physical and digital, in alignment with demand generation and regional campaigns and teams

Event Management:

Define the event's objectives, goals, and target audience

Create a detailed event plan, including timelines, budgets, and resource requirements

Select event venues, and vendors and negotiate contracts

Develop event themes, concepts, and designs

360 Campaign Management: In charge of planning, executing, managing, and reporting on regional campaigns, aiming at boosting brand visibility across a defined region, and driving impressions, traffic, and leads

Lead Generation: Capture marketing leads and prospect information at events through in-person interactions or via digital channels, to support sales and marketing efforts

Localization: Adapting marketing content and messaging to resonate with the local culture, language, and preferences of the target audience

Social media and Online Engagement:

Using social media and online platforms to promote local events, campaigns, and content, engage with local communities, and drive online conversations

Ensure live coverage of events on social media with regular posts

Generated social, written, and audio-visual content either alone or with the wider team

Budget Management:

Develop and manage budgets, ensuring all expenses are within budgetary constraints

Track and monitor expenditures, making adjustments as necessary

Provide regular budget updates to stakeholders

Logistics Coordination:

Plan and coordinate event logistics, including raw space arrangements, booth building, transportation and delivery of equipment, furniture hire, electricity, catering, etc

Develop floor plans and seating arrangements

Own and execute all other logistics-related tasks

Data Collection, Analysis and Reporting:

Collect data on the effectiveness of field marketing initiatives, such as events, campaigns, lead generation, traffic, attendance, etc. and analyze this data to inform future strategies

Measure and report on brand visibility within specified regions

Use of MA and CRM tools to manage the marketing funnel and report on progress monthly

Compliance and Regulation: Ensuring that all field marketing activities comply with local regulations, permits, and compliance standards

Vendor Selection and Management:

Identify, select, and set up local/regional vendors, negotiate contracts, and manage and ensure the completion of contracted deliverables

Identify regional installments of global event organizers and negotiate multi-event sponsorships to achieve economies of scale

Ensure vendors adhere to deadlines and budget constraints

Continuously liaise with the event vendors across their requirements

Public Relations:

Work alongside Endava PR Manager and local PR agency on coordinating and supporting regional PR coverage

Monitor and report on PR activity and coverage of earned media and other region-specific brand content

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

MarketingEvent managementCampaign planningBudget managementMA & CRM knowledgeTime managementProject managementCommunicationProblem-solvingFlexibility