myGwork - LGBTQ+ Business Community · 2 days ago
Business Development Manager
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Insider Connection @myGwork - LGBTQ+ Business Community
Responsibilities
Build demand for brands by identifying and executing key business opportunities in the market.
Strengthen relationships with important customers to drive growth.
Identify new market opportunities through consumer insights.
Monitor brand performance metrics and adjust strategies as needed.
Agree on targets and KPIs for in-market sales efforts.
Develop local category and channel plans for brands.
Lead brand education initiatives and coordinate learning plans.
Ensure compliance with marketing code and code of conduct.
Recommend enhancements to the business development role.
Engage with internal and external stakeholders.
Qualification
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Required
BA in business administration or a related field
3-5 years of sales & brand activation experience
Existing or commitment to quickly complete WSET LI or equivalent education in Wines & Spirits
Ongoing category specific learning - formal & informal learning - liquid, consumer, category insights
Experience of beverage alcohol category and familiarity with On, Off and Non-Premise channel landscape
Track record of in-market & customer engagement - wants and likes to spend time actively in trade - listening to customers, observing shoppers/consumers and turning insights into actions
Category expertise - deep Diageo & competitor brand understanding
Negotiation skills - can manage local negotiations, including sponsorship agreements
Strong relationship building - based on transparency, empathy & trust
Sales Analysis - knows how to read sales and demand creation metrics - knows when intervention is necessary
Customer & consumer-centric - understand customer motivations and knows how best to appeal to shoppers/consumers to the benefit of customers and Diageo
Territory management - understands the BevAlc route to market and how to compliantly influence outcomes
Deep market knowledge - channel, customer, and consumer
Energy level - approachable and quick to engage with all partners - brings positive energy to customer, distributor, and agency interactions
Professionalism - polished but authentic - comfortable in public presentation situations
Self-starter - self-motivated and pro-active
Benefits
Dental Insurance
Vision Insurance
Company
myGwork - LGBTQ+ Business Community
myGwork is the largest global platform for the LGBTQ+ business community.
Funding
Current Stage
Early StageTotal Funding
$4.77MKey Investors
24 HaymarketInnovate UK
2023-08-17Series Unknown· $1.66M
2023-08-17Grant· Undisclosed
2021-12-07Series A· $2.12M
Recent News
2024-04-10
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