200+ applicants
Scribd, Inc. · 2 days ago
Director, Performance Marketing
United States
Full-time
Remote
Director
$150K/yr - $242K/yr
7+ years exp
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Responsibilities
Develop and implement digital performance marketing strategy, bringing a world-class knowledge of the digital marketing landscape and a deep understanding of our customer and product offering
Utilizing data-driven insights to reallocate spend and optimize return on investment continuously
Work closely with the product team on developing marketing technology and user experience enablers for an efficient growth pipeline
Align marketing efforts around the biggest opportunities on our product roadmap; mobilize cross-functional teams to execute them
Develop paid channel strategies and allocate budgets across channels to drive growth
Lead the team of channel owners to drive best-in-class execution across channels, including Paid Social, SEM, Affiliate, Influencer, and other channels
Test new and emerging channels, with the aim to capitalize on unseized market opportunities
Partner with Brand and Creative teams to produce effective and brand-aligned creative assets that utilize best-in-class paid marketing creative tactics to drive strong engagement and conversion
Lead and inspire a team of growth marketers, providing guidance and fostering a culture of learning and performance
Collaborate with cross-functional teams (Brand, Product and Analytics) to ensure cohesive execution of growth strategies
Qualification
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Required
7+ years of experience leading performance marketing teams, managing 8-figure annual budgets at a B2C company
Deep level of specialization with SEM and other direct response channels, with hands-on experience running campaigns and developing strategies
World-class understanding of best practices within the digital marketing space, including paid social, SEM, affiliate, and influencer channels
Proven success in a leadership role driving rapid growth over a multi-year period
Solid understanding of creative best practices, and experience implementing effective processes for collaboration and iteration between marketing buying and creative teams
Strong command of marketing unit economics, incrementality, and financial concepts such as LTV/CACDeep understanding of marketing attribution and incrementality.
Analytical mindset with the ability to interpret and apply data insights
Excellent communication and collaboration skills
Customer-obsessed mindset
Preferred
Experience with Media Mix Modeling (MMM) is a plus
Benefits
Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
12 weeks paid parental leave
Short-term/long-term disability plans
401k/RSP matching
Tuition Reimbursement
Learning & Development programs
Quarterly stipend for Wellness, Connectivity & Comfort
Mental Health support & resources
Free subscription to Scribd + gift memberships for friends & family
Referral Bonuses
Book Benefit
Sabbaticals
Company wide events
Team engagement budgets
Vacation & Personal Days
Paid Holidays (+ winter break)
Flexible Sick Time
Volunteer Day
Company-wide Diversity, Equity, & Inclusion programs
Company
Scribd, Inc.
Scribd, Inc. makes knowledge and information accessible to everyone across three unique products: Everand™, Scribd®, and SlideShare®.
201-500 employees
H1B Sponsorship
Scribd, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (8)
2022 (3)
2021 (5)
2020 (20)
Funding
Current Stage
Late StageTotal Funding
$106.75MKey Investors
Spectrum EquityKhosla VenturesCRV
2019-11-25Series E· $58M
2015-01-02Series D· $23M
2011-01-18Series C· $12M
Leadership Team
Tony Grimminck
CFO
Andrew Weinstein
Vice President of Content Acquisition and Strategy
Recent News
Publishing Perspectives
2024-05-05
Company data provided by crunchbase
