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Company

Original Job Post

myGwork - LGBTQ+ Business Community · 2 days ago

Associate Director, Marketing Manager

New York, United States

Full-time

Onsite

Director

$72K/yr - $144K/yr

5+ years exp

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Responsibilities

Act as a strategic partner to internal teams such as sales, relationship management, product, and market outreach.

Collaborate in developing annual, integrated marketing plans aligned with business growth strategies.

Plan and execute marketing programs from inception to completion, leveraging internal support and fostering collaboration.

Utilize thought leadership content to drive awareness and demand for S&P Global Ratings products.

Create persona-based marketing campaigns targeting investors, issuers, intermediaries, and other stakeholders.

Work with the Database and Metrics lead to develop and maintain analytics reporting across platforms.

Extract key insights from analytics for future campaign development and go-to-market strategies.

Analyze customer insights, market trends, and best practices to build successful marketing strategies.

Seek innovative ways and marketing tactics to enhance key marketing metrics and improve overall performance.

Communicate ideas, strategies, and deliverables effectively to internal stakeholders.

Collaborate efficiently with cross-functional teams to ensure alignment and synergy.

Manage day-to-day responsibilities, including email distribution, website maintenance, and social media posting for assigned sectors on the Ratings website.

Partner with and support other marketing campaigns and activities as required.

Qualification

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Marketing AutomationCRM ToolsWebsite ManagementMarket ResearchData AnalysisDigital MediaOffline MediaMetric AnalysisProject ManagementProblem-SolvingHard WorkingLeadershipCommunicationCollaborationAdaptabilityTime Management

Required

Bachelor's degree or equivalent practical experience.

5+ years in a marketing or communications role or similar experience with B2B financial services or capital markets experience.

Experience with marketing automation (Pardot preferred, Marketo or Eloqua acceptable), and CRM tools (Salesforce).

Website management (creating and managing webpages, uploading content).

Excellent leadership and communication skills, with the ability to build collaborative partnerships with cross-functional teams.

Demonstrated ability to utilize market research and data to drive actionable insights to inform marketing strategy and improve the customer experience.

Experience with digital and offline media.

Experience developing initiatives that move the needle on key perception metrics.

Strong ability to manage ambiguity, and work on multiple projects simultaneously.

Strong problem-solving ability, including metrics-driven thinking.

Excellent organizational, time management and project management skills.