200+ applicants
Bright Horizons · 3 days ago
Product Marketing Manager
Newton, MA
Full-time
Remote
Mid, Senior Level
$77K/yr - $85K/yr
5+ years exp
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Hiring Manager
Heather Everist (Gill)
Insider Connection @Bright Horizons
Responsibilities
Develop comprehensive multi-channel marketing strategies to grow enrollment and revenue for childcare and preschool business.
Conduct market research and competitive analysis to inform product positioning and differentiation.
Develop compelling messaging and positioning for childcare and preschool programs across channels, assets, and campaigns.
Collaborate with the product team to develop go-to-market plans to launch new features/updates/products.
Track and analyze key metrics to measure the impact and success of marketing campaigns.
Stay updated on industry trends and market dynamics and provide actionable insights to inform product roadmap and business strategy.
Qualification
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Required
Bachelor's degree in Marketing - or 5+ years of relevant experience in lieu of degree
At least 5 years in Marketing (preferably in the early education/childcare/preschool industry) - Required
Proven experience in marketing, preferably in the childcare or education industry
Experience developing product collateral and messaging that directly supports marketing campaigns and go-to-market initiatives
Adept at managing tight timelines, competing priorities, and projects that span multiple departments
Ability to cultivate strong relationships internally and externally, including client organizations and partner teams
Demonstrated success in developing campaigns that measurably generate interest in a product or service
Strong verbal and written communication skills
Analytical thinker, capable of assessing how marketing efforts contribute to opportunity creation and organizational growth
Preferred
Master’s Degree in Marketing - Preferred
Company
Bright Horizons
Bright Horizons provides education and child care to fit the way people learn, live and work today.
10,001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$976.45M2018-03-26Post Ipo Secondary· $390.88M
2017-11-09Post Ipo Secondary· $262.5M
2013-06-12Post Ipo Equity· $323.06M
Leadership Team
Kara Conley
Vice President, Care Delivery
Recent News
2023-10-23
2023-02-23
Company data provided by crunchbase
