Philips · 4 days ago

Marketing Manager

Cambridge, MA

Full-time

Onsite

Senior Level

5+ years exp

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B2BConsumer Electronics

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Insider Connection @Philips

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Responsibilities

Defining and executing a strong marketing plan and budget to support the growth of the assigned clinical segment within the Image Guided Therapy business in North America.

Creating and/or updating messaging, positioning, and sales enablement materials for Image Guided Therapy in collaboration with global product marketing and external subject matter experts.

Conducting competitive analysis to understand how competitors address customer challenges and refine differentiated messaging and content accordingly.

Developing compelling training materials—including live trainings, objection handling resources, cheat sheets, and certification courses—to enable sales to effectively communicate the value of Image Guided Therapy in solving customer challenges.

Developing, monitoring, and reporting key performance indicators (KPIs) – aligned to broader strategic marketing objectives – to measure product marketing efficacy.

Developing and maintaining customer relationships, interactions with KOLs and manage physician consultant(s).

Qualification

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Health Care MarketingB2B CompaniesStrategic MarketingProject ManagementData AnalysisCognitive RequirementsEnvironmental RequirementsProblem-SolvingInterpersonal SkillsInitiativeAnalytical Thinking