Salesforce · 5 days ago
Data Analytics Lead
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AppsCloud Computing
Insider Connection @Salesforce
Responsibilities
Dashboard Development: Create and oversee the development of advanced dashboards that provide insights into paid media campaign performance. Collaborate with data visualization experts and analysts to ensure dashboards are user-friendly and accessible.
Data Analysis & Interpretation: Analyze datasets to identify trends, patterns, and insights related to paid media performance. Develop key performance indicators (KPIs) and metrics to measure the effectiveness of paid media campaigns. Perform exploratory data analysis (EDA) to uncover insights and inform strategic decisions. Provide insights that help business teams uncover hidden trends and opportunities within paid media. Establish and carry out a plan to regularly communicate insights to stakeholders.
Data Set Preparation: Collaborate with data engineers and business stakeholders to produce source-of-truth datasets.
Quality Assurance & Best Practices: Establish and enforce data governance and best practices for data management. Conduct regular reviews of data processes to identify areas for improvement.
Ad Hoc Analysis & Support: Perform ad hoc analysis to support urgent business questions and needs. Provide data and insights to support cross-functional initiatives and projects. Assist in troubleshooting data-related issues and provide technical support as needed.
Stakeholder Collaboration: Collaborate closely with Media Lab and related marketing and media teams to understand campaign objectives. Communicate complicated technical concepts to data engineering teams, third-party consultants and contractors, and be able to simplify them for non-technical audiences as needed.
Qualification
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Required
Bachelor’s or Master’s degree in a technical field.
5+ years experience in data analytics with a focus on paid media.
Strong understanding of SQL and data modeling.
Experience with Snowflake or other data warehousing platforms such as Google BigQuery.
Demonstrated experience in analyzing complex, ambiguous problems and presenting the results to both technical and non-technical audiences
Preferred
Understanding of B2B (business-to-business) sales process and datasets.
Experience in a tech lead role.
Proficiency in programming languages such as Python or R.
Benefits
Equal pay programs
Employee resource groups
Inclusive benefits
Company
Salesforce
Salesforce is a cloud-based software company that provides customer relationship management software and applications.
H1B Sponsorship
Salesforce has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (1485)
2022 (1712)
Funding
Current Stage
Public CompanyTotal Funding
$65.38MKey Investors
Starboard ValueEmergenceHalsey Minor
2022-10-18Post Ipo Equity· Undisclosed
2004-06-23IPO· nyse:CRM
2003-01-01Series Unknown· $1M
Leadership Team
Recent News
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2024-06-06
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