59 applicants

Company

Original Job Post

Scholastic · 5 days ago

Product Marketing Manager

New York, United States

Full-time

Onsite

Mid Level

$80K/yr - $100K/yr

3+ years exp

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Responsibilities

Drive Product Decisions with Data • Provide strategic direction into product opportunity to ensure new solutions are a strong product/market fit that are differentiated & meet critical market needs

Demonstrate an in-depth understanding of products in the portfolio to position them in a way that reflects their strengths while aligning with market issues, curriculum trends, and customer needs.

Monitor relevant industry trends to develop market insights to inform product strategy and sales tactics

Keep abreast of industry trends, technologies, and competitive analyses to identify new opportunities which ultimately serve the long-term strategy to position products.

Define and track product and portfolio success using metrics.

Communicate Across Departments • Collaborate with marketing and product development to inform and communicate marketing strategy to internal and external clients.

Manage relationship with external thought partners, vendors and freelancers to ensure parties are informed of list development, sales trends, and campaigns.

Present Scholastic Education Solutions products in an organized, accurate, and motivating manner to internal clients and external stakeholders

Support Scholastic Education Solutions Sales Team • Customize the sales message using data and competitive knowledge research to target messaging and campaigns to customer needs,

Work with field, inside and strategic sales teams to ensure product knowledge and competitive differentiators are disseminated accordingly.

Collaborate with RFP team to ensure products are represented accurately during state adoption processes and district RFPs.

Creates sales messaging and required sales tools.

Support conference and customer event presence with events team and regional marketing.

Qualification

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Project ManagementProduct MarketingProblem-SolvingAdaptabilityCommunicationCustomer-CentricAttention to Detail

Required

Exceptional project management: ability to juggle multiple projects and continually shift priorities according to market need and return on investment.

Thrives in a fast-paced, dynamic environment with shifting priorities & deadlines

Strong communication skills (including presentation & writing skills)

Customer-centricity with internal & external partners

Keen attention to detail

Travel approximately 10% of time

3+ years of successful product marketing experience

3+ years of experience working with cross functional teams

BS/BA in Marketing, Psychology, Education or equivalent professional experience

Benefits

Full suite of health and wellness benefits (including a $0 deductible Medical Plan)

Retirement Savings Plan 401(k) with options for both Roth and Traditional Contributions

Tuition-Free programs for undergraduate and graduate degrees

Generous Parental Leave Program

Employee Stock Purchase Plan (ESPP) with opportunity for discounted stock at a 15% discount

Company

Scholastic

Glassdoor

3.8

Scholastic publishes and distributes children's books, connecting educators and families through accessibility, engagement, and expertise.

Founded in 1920

New York, New York, USA

5,001-10,000 employees

http://www.scholastic.com

H1B Sponsorship

Scholastic has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (5)

2022 (16)

2021 (8)

2020 (8)