200+ applicants

Company

Original Job Post

BigCommerce · 5 days ago

Director, Product Marketing

United States

Full-time

Remote

Director

$149K/yr - $251K/yr

10+ years exp

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Business DevelopmentE-Commerce

H1B Sponsorship

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Responsibilities

Market Intelligence: Dive deep into market research to uncover the needs and preferences of our target audience. Analyze demographics, behaviors, trends, and competitors to shape our product strategy

Product Positioning and Messaging: Develop innovative positioning strategies to set our products apart from the competition and create compelling messaging that resonates with our audience

Go-to-Market Strategy: Collaborate with the marketing team to craft and execute dynamic go-to-market strategies. You'll determine the best channels, pricing strategies, and promotional tactics for successful product launches

Impact & Effectiveness: Define and report on the impact and measurement of product marketing initiatives

Cross-functional Collaboration: Work hand-in-hand with product development, sales, and marketing teams to ensure seamless alignment and cohesive strategies

Sales Enablement: Equip our sales teams with the tools, training, and collateral they need to excel. Create impactful sales presentations, product guides, and competitive analyses

Customer Feedback and Insights: Gather and analyze customer feedback to inform future product development and marketing strategies. Use data to gain insights into user behavior and preferences

Product Lifecycle Management: Monitor product performance throughout its lifecycle. Identify growth opportunities and adjust marketing strategies to maximize product success

Thought Leadership: Act as the primary thought leader for the platform, including speaking engagements and content creation (white papers, product briefs, technology write-ups) that support the buyer’s journey

Competitive Intelligence: Understand the competitive landscape, be an expert on our competition and how they are positioned and priced

Team Leadership: Lead and inspire a small team of product marketing managers

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product marketingContent creationProduct launchROI trackingMarket researchCompetitive analysisEcommerceCustomer behavior analysisLanguage proficiencyProblem-solvingCommunicationExecutive communicationStorytellingFlexibilityLeadershipEnergyResults-drivenBig picture thinkingRelationship buildingNegotiationStrategic decision-makingData-driven decision-makingAction-orientedCuriosityTeamwork

Required

10-12+ years’ experience in hands-on product marketing roles

Outstanding communication skills and extraordinary writing ability

Deep experience creating messaging and engaging content aligned to customer needs

Strong executive communication and storytelling skills

Proven track record of successfully launching products, ideally SaaS platform products

Strong ROI-tracking skills

Ability to tackle ambiguous problems and break them down into well-scoped solutions

Willingness to flex between strategic and tactical/execution responsibilities

Ability to build and lead high performing product marketing teams

High energy, drive-for-results, and big picture thinker

Ability to build relationships and communicate/negotiate with cross-functional teams

Anchoring decisions in strategy and defending them with data

Bias for action and making things happen

Deep customer curiosity and understanding of how businesses work

Genuine product curiosity and strong understanding of the ecommerce space and the BigCommerce platform

Value market research and understanding of the competition

Understanding of human behavior complexity and changing behaviors

Plugged into the worldwide commerce ecosystem of 3rd party developers and solutions

Speak the language of 3rd party developers and have their respect

Benefits

Diversity, Equity & Inclusion initiatives

Reasonable accommodations for individuals with disabilities during the interview process

Company

BigCommerce

Glassdoor

4.0

BigCommerce is a SaaS provider for merchants running online businesses.

Founded in 2009

Austin, Texas, USA

1,001-5,000 employees

http://www.bigcommerce.com

H1B Sponsorship

BigCommerce has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (10)

2022 (23)

2021 (23)

2020 (19)