Confluent Health · 5 days ago

Marketing Analyst

Louisville, KY

Full-time

Onsite

Mid Level

3+ years exp

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FitnessHealth Care

Growth Opportunities

Insider Connection @Confluent Health

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Responsibilities

Conduct market research to identify trends, benchmarks, and competitive landscape.

Monitor and analyze campaign performance, making data-driven adjustments to improve results.

Track and report on customer acquisition and retention metrics.

Track and report on patient engagement and quality outcomes metrics.

Collaboration with Business Intelligence and Data teams to leverage internal databases to enhance & optimize marketing reporting systems to provide comprehensive analytical support

Utilize Salesforce to manage and analyze customer data, track marketing campaigns, and generate reports.

Develop and implement processes within Salesforce to streamline marketing operations.

Prepare detailed reports and presentations on findings to guide strategic decisions.

Work with cross-functional teams to align marketing strategies with overall business goals.

Design, create and analyze maps using geographic information to support business development initiatives.

Qualification

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MarketingDigital MarketingData AnalysisMicrosoft OfficeSalesforce CRMGeographic MappingMarketing CampaignsGoogle AnalyticsSEOSocial Media ManagementProblem-SolvingCreative Thinking CommunicationPositive RelationshipsMarketing RegulationsCompliance