![company-logo](https://images.crunchbase.com/image/upload/t_cb-default-original/v1459203390/cmkh0yf6bi2hdi4xipej.png)
Ascent CFO Solutions ยท 5 days ago
Marketing Manager
Wonder how qualified you are to the job?
ConsultingFinancial Services
Insider Connection @Ascent CFO Solutions
Responsibilities
Execute a comprehensive content marketing strategy that includes blog posts, case studies, white papers, newsletters, and social media content to highlight our expertise and services.
Manage our content calendar and proactively prepare for upcoming events
Coordinate and help manage in-person and online events, including promotion, etc.
Manage email marketing campaigns using Mailchimp, focusing on lead generation and nurturing to drive conversions.
Support the targeted outreach and demand generation programs with the utilization of tools such as Apollo.is based on campaign performance data.
Collaborate with the sales and executive teams to create marketing materials and content that effectively communicate our value proposition to potential clients.
Drive growth in our data visualization solution, Insights by Ascent CFO, through thought leadership and targeted initiatives to produce scale.
Analyze and report on the effectiveness of marketing campaigns, leveraging insights to optimize future strategies.
Stay abreast of industry trends and competitor activities, recommending adjustments to our marketing approach accordingly.
Coordinate with external agencies and freelancers as needed to support content creation and marketing initiatives.
Manage the Squarespace Website and update as needed
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
Bachelor's degree in Marketing, Communications, or a related field.
4+ years of experience in a marketing role, with a strong emphasis on content creation and demand generation.
Proficient in using digital marketing tools like Mailchimp, Apollo.io, Squarespace, Pipedrive, HubSpot, and Google Analytics.
Exceptional writing and communication skills, with the ability to craft compelling content that resonates with our target audience.
Strong analytical skills, with experience in measuring and optimizing campaign performance.
Creative thinker with the ability to generate innovative ideas and translate them into effective marketing strategies.
Knowledge of the financial and professional services industries, particularly in Fractional CFO services, is a plus.
Prior experience scaling a service/product launch a plus
Benefits
Employee health, dental and vision insurance
401K
Quarterly stipend towards educational or professional development
Technology stipend
Paid sick, holiday, time, and PTO
Bonus/commission eligibility
Promotion and mentoring opportunities
Company
Ascent CFO Solutions
![company-logo](https://images.crunchbase.com/image/upload/t_cb-default-original/v1459203390/cmkh0yf6bi2hdi4xipej.png)
Ascent CFO Solutions is a Colorado-based professional services firm providing financial and accounting solutions to high-growth startups and established brands across the country.