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Company

Original Job Post

Nextant · 3 days ago

Marketing Assistant 4

Bellevue, WA

Contract

Onsite

Senior Level

$93K/yr - $102K/yr

3+ years exp

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Responsibilities

You will act as a thought leader, a trusted advisor to drive strategic decisions about our marketing investment strategy and marketing mix across digital platforms, in-store presence, and retail activation teams.

You’re an omnichannel expert, adept at inspiring partners to long-lead plan, accelerate their digital transformation and adopt, experiment and innovate with us.

You’ll drive impact by leveraging data and insights in order to create more personalized experiences and maximize ROI.

Your passion for our products and our partners will guide the team to execution excellence, a strong focus on ROI and accountability to brand advocacy and sell-through.

You will possess the creativity to lead the evolution of our strategy as well as the skills to create and sustain consistent operational excellence. You will also be someone who is passionate about inclusivity and are inspired by collaborating with high performing sales, category, and marketing teams.

(20%) Strategic Business Planning:

Create short and long-term full-funnel marketing plans for retail partners across all instore and online customer touchpoints that are tailored to our consumer needs

Develop a marketing mix that focuses on omnichannel innovation and maximizing ROI

(40%) Partner Engagement and Management:

Act as a trusted advisor and thought leader to the retail partner, building credibility and impact by jointly creating marketing plans and aligning our marketing investments

Collaborate and drive co-marketing campaigns that involve our ingredient partners and hardware/device partners

Influence conversion both in-store and online through seamless and synchronized shopper journeys/experiences

Build brand advocates among retail sellers through training, evangelism and community engagement platforms

Activate eCommerce sales motions through digital marketing excellence, a connected storefront and mobile-first execution

Optimize in-store presence by maintaining and future-proofing our shop-in-shop programs and in-store experiences

Act as a trusted advisor and thought leader to the retailer/partner building credibility and impact and influence to help land key seasonal and product priorities.

Differentiate Microsoft from the competition buy building connected product stories that are locally relevant

Develop partner capability assessments to identify key partner opportunities and relationship strategy

Role model a culture of integrity and compliance, where trust and transparency are core to all decisions

(20%) Execution Excellence:

Deliver against timelines, manage investments & land KPI/budget targets, while also capitalizing on innovation opportunities

Ensure brand consistency and deep understanding of the customer, competitive and marketing landscape

Drive creation and review of monthly and quarterly feedback/reporting in support of regular business milestones

Ensure brand consistency and deep understanding of the customer, competitive and marketing landscape

(20%) Analytics and Insights:

Analyze performance & results of marketing activities to identify opportunities

Assess our partner capabilities to identify key opportunities and create a compete strategy

Incorporate key insights from accounts to drive informed marketing action plans

Create a culture of learning, encouraging tests and trials that constantly move our marketing execution forward

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Retail Sector ExperienceRetail/Channel MarketingRetail SalesMarketing PlanningData AnalyticsIntegrated MarketingPartner MarketingCampaign ManagementData AnalysisSales Channels KnowledgeCommerce Platforms KnowledgeCross-Discipline MarketingSales Program ManagementMarketing ExecutionROI AnalysisNew Product LaunchBudget ManagementProblem-SolvingCreativityAgilityRisk-Taking

Required

Four Year college degree or relative work experience in the retail sector

3+ years relevant experience in Retail/Channel Marketing/Marketing/Retail Sales

Minimum 3-5 years experience with Proven success at marketing and execution planning – particularly Retail Marketing with Consumer Technology products

Minimum 3-5 years experience with data analytics experience

Adept at building integrated partner marketing plans and campaigns across multiple marketing disciplines

Direct experience interfacing with partners and a proven track record delivering growth/performance metrics.

Understand the digital and physical buying journey (omni channel), well-versed in sales channels, commerce platforms. Expertise landing and coordinating cross-discipline marketing programs and sales programs.

Track record of marketing execution excellence and ROI through planning, operations-savvy, creative execution, readiness and analytics/insights

New product launch experience

Marketing budget management

Experience managing ambiguity and rapid change – demonstrate agility and risk-taking