Be an early applicantLess than 25 applicants

Company

Original Job Post

Capital One · 3 days ago

Salesforce Marketing Cloud (SFMC) Marketing Campaign Specialist

Richmond, VA

Full-time

Hybrid

Mid Level

$119K/yr - $135K/yr

2+ years exp

Wonder how qualified you are to the job?

Maximize your interview chances

BankingCredit Cards

Actively Hiring

Comp. & Benefits

Insider Connection @Capital One

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Partner with Marketing Strategy leads to design, streamline and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences

Design and execute cross-channel SFMC journeys based on Marketer requirements

Bring expertise in personalization and marketing automation to infuse leading practices around dynamic email content and segmentation rules to customize marketing campaigns

Partner with CapitalOne MarTech leads for support related to new capability development, platform integrations and / or omni-channel execution

Evangelize the spirit of transformation across the team so that it’s a part of every marketer’s job, and permeates everything that we do

Establish a network of help and strong relationships across partners (business, creative, martech, data, operations, etc.) to deliver efficient and effective campaigns

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Salesforce Marketing CloudSQLEmail MarketingJourney BuilderAMPscriptHTMLCSSData ExtensionsMartechQualitative Data AnalysisJourney OrchestrationMarketing Campaign AnalysisTechnical TroubleshootingProcess ImprovementTransformation LeadershipMarketing StrategyProblem-SolvingHard WorkingEffective CommunicationRelationship BuildingBPMLeanPMPProject ManagementWorkfrontRisk ManagementAdobe WorkfrontCommunicationTeamworkAdaptability

Required

Bachelor’s Degree or Military experience

At least 2 years of experience planning, building, and analyzing marketing campaigns leveraging Salesforce Marketing Cloud

At least 2 years of experience leveraging SQL queries to build target audiences

Exceptional subject matter expertise in email marketing best practices, experience owning multi-audience email campaigns on a global scale, and extensive usage of Salesforce Marketing Cloud (SFMC) required, inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions. SQL, HTML, and CSS experience required.

Experience creating dynamic and personalized marketing campaigns using AMPscript and SQL expertise, building automations for marketing, analysis, and system maintenance using SQL knowledge, maintaining and optimizing SFMC for peak performance and data integrity.

Stays abreast of industry best practices and emerging SFMC trends, understands current martech capabilities in the marketplace and is able to connect our martech capabilities to marketing possibilities across targeting, creative, and experience.

Ability to combine analytics and qualitative data to form a journey orchestration strategy and approach and break a strategy down into an actionable plan that accelerates momentum and speed to market.

Troubleshoots and resolves technical or process issues as they arise.

Has the fungibility to flex across being a marketer / practitioner and transformation thought leader

Monitors and analyzes marketing campaign performance, offering actionable insights for optimization.

Keen eye for details and obsesses about accuracy of work

Is a highly effective communicator and skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking.

Preferred

Salesforce Marketing Cloud Developer certification

3+ years of journey orchestration experience in Financial Services or other regulated industry

3+ years experience with Salesforce Marketing Cloud

3+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity

BPM, Lean, PMP Certifications

2+ years leveraging Workfront or other project management systems

Adobe Workfront Project Manager Professional Certification

2+ years of Risk Management experience

Salesforce Marketing Cloud Email certification