27 applicants
Boston Scientific · 5 days ago
Integrated Marketing Communications Specialist
Maple Grove, MN
Full-time
Onsite
Mid Level
3+ years exp
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Insider Connection @Boston Scientific
Responsibilities
Proactively lead the development and execution of content and communications plans that support the ICTx franchise (specifically, Coronary Therapies), including the use of appropriate channels, messages, and tactics to physician audiences.
Utilize research and insights to identify key points of differentiation, reasons to believe, and messaging themes and lead collaboration to establish content strategy, communication journeys, and measurable goals.
Lead the development of message maps, define brand strategies, and create compelling content and assets. Partners with and manages vendors to ensure that initiatives meet objectives.
Partner with analytics resources to test content types, creative approaches, and demonstrate performance, providing recommendations where appropriate. Translate and identify new opportunities across communication channels via performance insights.
Build, activate, and manage cross-functional relationships with Product Marketing, Digital Marketing, Design, Marketing Automation, etc.
Ensure content is consistent with Boston Scientific established guidelines, processes, and tools.
Communicate proactively to all stakeholders, managing expectations, timelines, and logistics.
Maintain projects within allocated budget, proposing cost-saving measures where appropriate.
Partners and collaborates with external vendors to ensure initiatives meet expectations.
Qualification
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Required
Bachelor's degree in Marketing, Business, Communications, English, Journalism, or another relevant field, or commensurate work experience
3+ years of content strategy and/or marketing campaign experience in med device, pharma, biotech, consumer healthcare or other regulated healthcare environment
Experience developing content and materials from concept through production for in-channel delivery, with a heavy concentration on digital storytelling and asset creation
Solid understanding of brand standards, application, and management
Experience working with and managing agency and external vendor partners
Ability to travel up to 10%
Preferred
Strong interpersonal skills, both verbal and written, including developing relationships with internal and external partners and leadership
Strong attention to detail, good adaptability, and ability to manage and progress projects through completion
Highly motivated, action-oriented with demonstrated ability to lead, collaborate, influence within a team-based environment and partner with internal/external stakeholders
Company
Boston Scientific
Boston Scientific is an innovator of medical solutions that improve patient health.
10,001+ employees
H1B Sponsorship
Boston Scientific has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (68)
2022 (128)
2021 (130)
2020 (98)
Funding
Current Stage
Public CompanyTotal Funding
$8.44B2024-02-22Post Ipo Debt· $2.17B
2022-03-04Post Ipo Debt· $3.28B
2020-05-21Post Ipo Equity· $2B
Leadership Team
Michael Mahoney
Chairman, President & CEO
Daniel J. Brennan
Chief Financial Officer
Recent News
http://www.zdnet.com/
2024-05-27
2024-05-26
2024-05-24
Company data provided by crunchbase
