55 applicants

Company

Original Job Post

Contentful · 4 days ago

Senior Partner Marketing Manager

San Francisco, CA

Full-time

Onsite

Senior Level

$171K/yr - $190K/yr

7+ years exp

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Responsibilities

Team with partner counterparts and Contentful partnerships team members to build annual co-marketing plans aligned with priority regions and financial targets.

Shape messaging and framing of joint value propositions, partner accelerators, and platform integrations.

Develop and lead multi-touch marketing campaigns for partnership awareness and net-new sales pipeline.

Plan and execute partner engagement strategies at global industry events and conferences.

Optimize partner marketing spending and oversee project management for successful execution of initiatives.

Establish and maintain trust with internal stakeholders and external partner counterparts.

Assist in maintenance and enhancement of partner toolkits for effective marketing through partner channels.

Plan and implement multichannel communications internally and externally for portfolio of partners.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Partner marketingPipeline developmentWebinarsEmail campaignsB2B softwareRegional initiativesProject managementFailure learningMinimum viable productsAPIsContentful technologyProblem-solvingHard-workingCommunicationOrganizationSelf-starterTeam playerDecisiveAutonomousPassionateEntrepreneurialFlexibleHumbleCurious

Required

7+ years of direct experience building and managing partner marketing programs, which includes experience working alongside Partnership teams in related roles: marketing campaign manager, field marketing, partner development (sales/bizdev), etc.

A successful track record of developing partner lead pipeline through webinars, email campaigns, events, and other creative programs

Experience working for a fast-growing B2B software company, where partner sales was done in conjunction with an enterprise sales team

Experience in standing up regional initiatives that scale to global teams or programs

Strong ability to communicate complex ideas clearly and persuasively across various platforms and a track record of building and framing partner and solution messaging

Highly organized individual with proven ability to effectively handle multiple projects at once to complete results on time and under budget.

A self-starter who has a strong work ethic and can manage multiple tasks and priorities

A team player, and know how to get multiple departments to play well together towards the same end goal

Decisive and autonomous; with a globally-distributed team, sometimes you just need to make the call and go for it, when you can’t wait for the sun to rise for other stakeholders

A passionate individual with a knack for solving problems and building/delivering solutions, and you’re OK with taking risks (and learning from failure)

An entrepreneur at heart. You’re flexible and can thrive in environments that don’t have defined processes and you’re excited to help, build, launch -- and market -- minimum viable products (it’s a startup after all!)

Humble, but your colleagues would say that you’re a game-changer and an “A player”

A generally curious person and you love to listen and learn

Technically oriented and understand APIs, and have an aptitude to continue learning about Contentful’s technology