200+ applicants

Company

Original Job Post

GroundTruth · 4 days ago

Director of Marketing

United States

Full-time

Remote

Director

$150K/yr - $185K/yr

5+ years exp

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Responsibilities

Strategic Planning: Develop and execute marketing strategies to drive growth, using market trends and customer insights to guide decisions, and set measurable performance goals

Brand Management: Maintain a strong brand identity, create compelling messaging, and oversee all marketing materials

Social Media Strategy: Execute a global social media strategy to acquire users and reduce churn; develop campaigns with cross-functional marketing teams; provide insights to drive growth and engagement

Automation and Technology: Manage the social media automation roadmap, conduct needs assessments, plan enhancements, report results, and oversee the marketing technology stack

Digital Marketing: Lead SEM, email marketing, social media, and content marketing; optimize acquisition funnels; manage social media presence; and drive engagement

Product Marketing: Collaborate on go-to-market strategies, conduct market research, gather user feedback, and promote new product features

Data Analysis and Reporting: Track and analyze marketing performance, identify trends, optimize strategies, and report to executive leadership

Team Leadership: Mentor and develop the marketing team, foster innovation, manage vendors, ensure attention to detail, and resolve issues swiftly

Other Duties: Undertake additional responsibilities as assigned

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing StrategyBrand EnhancementSocial Media MarketingSEMEmail MarketingApp-Based BrandsDigital BrandsMarketing TechnologyProduct PromotionAnalytical SkillsTeam LeadershipContinuous Learning

Required

At least 5 years experience leading a successful marketing program

Certifications in digital marketing are beneficial

Proven record in marketing strategy and brand enhancement, especially re-working older brands to attract new users

Demonstrable expertise in social media marketing, SEM, email, and, with a focus on app-based brands

Demonstrated success in building robust social media presence

Experience with digital brands, particularly apps, in marketing roles

Proficiency in managing marketing technology and promoting product features

Strong analytical skills, team leadership experience, and commitment to continuous learning

Benefits

Remote-first philosophy

Flexible vacation

Daily lunch credit when working in-office

Fully stocked snacks and beverages

401(k) employer match

Fully-paid medical premiums for employees

Generous parental leave

Active DEIB Committee with regular initiatives

Inclusion Academy seminars

Wellness and gym reimbursement

Family and pet expense reimbursement

Education and coaching reimbursement program

Option for mobile phone reimbursement or separate company phone

Equity analysis to ensure fair pay

Company

GroundTruth

Glassdoor

3.4

GroundTruth, the leading location technology company that drives results with real-world data.

Founded in 2008

New York, New York, USA

201-500 employees

http://www.GroundTruth.com

H1B Sponsorship

GroundTruth has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (3)

2022 (6)

2021 (13)

2020 (9)