Upland Software ยท 3 days ago
Product Marketing Manager
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AnalyticsInformation Technology
Insider Connection @Upland Software
Responsibilities
Translate product roadmaps into actionable go-to-market strategies.
Plan and execute product launches.
Create compelling content for market-facing materials such as blogs, guides, and slide decks.
Distill market and competitive intelligence to inform marketing strategies.
Develop internal and customer-facing communications.
Deliver effective sales enablement programs.
Collaborate cross-functionally with sales, customer success, product, and marketing teams.
Qualification
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Required
Customer-centric, inquisitive mindset
Clear and compelling writing and messaging skills, including for market-facing content including blogs, guides, one-pagers and slide decks
Ability to translate product and technical content into customer-facing messaging and communications
Competitive and market research and analytics skills
Ability to learn and understand the technical side of software products
Effective cross-functional collaboration, including across sales, customer success, product, and marketing teams
Strong communication skills, including market-facing and with internal stakeholders
Ability to develop and execute a variety of business strategies, including marketing, product and go to market strategies
Strong usage of Microsoft Office, especially Powerpoint and Excel
Preferred
Experience with Adobe Creative Cloud, including InDesign and Photoshop
Understanding of martech software and the general market and competitive landscape
Salesforce experience, especially in utilizing reporting capabilities
Company
Upland Software
Upland Software provides mobile app, marketing, and analytics services.
Funding
Current Stage
Late StageLeadership Team
Recent News
2024-05-21
2024-05-21
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