44 applicants
Sectigo · 6 days ago
Field Marketing Manager
Scottsdale, AZ
Full-time
Onsite
Mid, Senior Level
5+ years exp
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Hiring Manager
Kyan Wei ☕️
Insider Connection @Sectigo
Responsibilities
Define strategies for generating demand for enterprise channel partners, which include medium and large SIs, VARs and MSPs.
Be the main channel marketing stakeholder for the global VPs of Enterprise Sales and their teams and ensure full strategic alignment.
Fully understand how each channel partners operates and build strong relationships with their marketing, product and sales teams.
Create and run regular partner recruitment campaigns to increase reach in North America and EMEA.
Drive awareness of the Sectigo brand among new and existing partners.
Run regular partner training webinars aimed at enabling partner sales teams.
Run to-partner campaigns aimed at generating interest, stickiness, and awareness of the Sectigo solutions and their benefits for their business.
Work with Product Marketing to identify and produce the most relevant content for each partner.
Work with Product Management to identify the technology integrations suitable for each partner and promote them accordingly.
Drive partner incentives and promotions.
Run through-partner campaigns in alignment with Sectigo’s corporate messaging strategy and global campaigns.
Manage partner events and webinars.
Responsible for MDF budget spend and allocation.
Responsible for Partner Portal content, ensuring it’s updated regularly with the latest product releases, marketing messages, and promotions.
Deliver against specific targets and KPIs and run regular reports on overall performance.
Work with Global Comms team to drive awareness of Sectigo’s partner ecosystem.
Responsible for partner case studies.
Other duties as assigned and related to the nature of this role and company initiatives.
Qualification
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Required
Bachelor’s or college degree in marketing, or a related field is preferred.
A minimum of 5 years channel marketing experience in cybersecurity industry
Company
Sectigo
Sectigo provide web security products that help customers protect, monitor, recover, and manage their web presence and connected devices.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$7.48M2020-09-30Private Equity· $7.48M
2020-09-16Acquired· by GI Partners
Leadership Team
Bill Holtz
President & CEO
Kevin Weiss
Chief Executive Officer
Recent News
Yahoo Finance
2024-06-05
Business Wire
2024-06-05
2024-06-05
Company data provided by crunchbase
