113 applicants
Sword Health · 4 days ago
Head of Marketing
United States
Full-time
Remote
Director
6+ years exp
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Responsibilities
Define GTM strategy: Develop and implement a robust go-to-market strategy including differentiated positioning and messaging, ensuring alignment with overall business objectives
B2B Demand Generation: Partner with the central B2B Marketing and Commercial teams to drive demand generation, prospects and future partnerships through the development of compelling marketing materials, including digital content, sales collateral, presentations, and case studies
Digital Marketing Leadership: Lead the creation and execution of multi-channel marketing campaigns (including SEO, SEM, social media, email, and content marketing) to drive product awareness, generate leads, and foster customer engagement
User Acquisition: Utilize a combination of paid and organic channels to drive user acquisition, constantly optimizing campaigns based on performance metrics and user behavior
Data Analysis and Reporting: Establish success metrics and allocate resources to optimize performance and growth. Monitor, analyze, and report on key performance indicators (KPIs), providing insights to inform marketing strategies and optimize campaign performance
Brand Building: Collaborate with the central marketing and design teams to create a new brand, ensuring a consistent and compelling brand image across all channels
Cross-Functional Collaboration: Work closely with product, design, and other cross-functional teams to align marketing strategies with product development and user experience enhancements
Market Research: Stay abreast of industry trends, competitor activities, and emerging opportunities in the mental health space, adapting strategies accordingly
Qualification
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Required
6+ years of relevant marketing experience, with strong background in digital marketing
Experience in both early stage (scrappy, get stuff done mentality) and later stage (ability to make stuff happen through influence)
Experience in B2B2C
A highly creative mindset with the ability to generate innovative and compelling campaigns that captivate and engage diverse audiences
Strong storyteller skills with the ability to develop messaging that get customers’ attention and build brands that people love
Ability to handle chaos, ambiguity, and complexity in a detailed and organized way
Team player who is proactive, accountable and solution-oriented
High IQ/EQ, leading with humility, integrity, and intellect
Preferred
Passionate about reshaping how mental health is perceived by both customers and members
Empathy and Compassion: A deep understanding of and sensitivity to the mental health needs of diverse populations
Cultural Competence: An understanding of and respect for cultural differences in mental health practices, with an ability to create inclusive marketing strategies
Benefits
Career development and growth
Access to health and well-being program (digital therapist sessions)
Flexible work environment with remote or hybrid work policy
Company
Sword Health
Sword Health developed the world’s first platform to predict, prevent, and treat pain.
501-1,000 employees
H1B Sponsorship
Sword Health has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2020 (1)
Funding
Current Stage
Late StageTotal Funding
$323.47MKey Investors
Sapphire VenturesGeneral CatalystTransformation Capital
2021-11-22Series D· $163M
2021-11-22Secondary Market· $26M
2021-06-30Series C· $85M
Leadership Team
Virgílio Bento
Founder & CEO
Kris Davis
Senior Vice President, Customer Success
Recent News
2024-06-05
2024-06-04
Fierce Healthcare
2024-06-04
Company data provided by crunchbase
