Cover Genius · 6 days ago

Field Marketing Manager

New York, United States

Full-time

Onsite

Mid, Senior Level

$136K/yr - $170K/yr

5+ years exp

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Financial ServicesFinTech

Growth Opportunities

Insider Connection @Cover Genius

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Responsibilities

Lead Cover Genius Field Marketing strategy, including identifying key insurance and vertical events, with a specific focus on travel, retail, and ticketing vertical industries creating a yearly event road map, planning deliverables and successful execution.

Work with the Director of Global Field Marketing to develop event strategy and objectives including the creation of event management processes that are scalable and easily actionable.

Project-manage with end-to-end and follow-up plan each event’s initiatives to ensure it meets defined objectives - brand recognition, lead generation, and more.

Negotiate and execute contracts for event sponsorships.

Create outreach campaigns including email, social media, and lead-gen.

Analyze, track, report on, and optimize events ROI.

Work with multiple internal and external stakeholders to ideate and ensure deliverables are met including speaking engagements, off-site hospitality events.

Coordinate and manage (including ordering and tracking) event inventory such as collateral, giveaways, booth design and set-up, etc.

Provide logistics support for Cover Genius events attendees

Qualification

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Event SponsorshipsProactiveSelf-Starter CommunicationWrittenProject ManagementTech-SavvyGrowth MindsetCan-Do AttitudeMarketing StrategiesEvent StrategiesPostgraduate DegreeProblem-SolvingCollaboration