98 applicantsPosted by Agency
Randstad Enterprise ยท 2 days ago
Marketing Coordinator
San Francisco, CA
Contract
Onsite
Mid Level
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Hiring Manager
Cat Current
Insider Connection @Randstad Enterprise
Responsibilities
Coordinate Dockers brand expression and unification across all Wholesale account distribution channels, through adequate and consistent brand exhibition and promotions linked by business objectives and brand global strategies.
Work closely with the Sales and Brand Environment team to create impressive and clear communication at the point of sale with POS signage and at Ecomm.
Master the assortment plan and collections of the different Wholesale accounts to propose strategies that increase sales.
Have an impeccable follow-up and communication with the contact points of the wholesale accounts: buyers, marketing teams, legal teams, finance, visual merchandising teams.
Follow the print implementation process for the Wholesale channel ensuring alignment and on-time implementation with the Sales, Marketing and Brand Environment team.
Know and master the weekly commercial results of product performance, categories, growth against last year and have criteria to detect those with low performance for each sales channel.
Excellent communication with Director and team members, other areas like: Merchandising, Sales, KAMS Accounts and other subsidiaries.
Establish training, market visit criteria and tracking sales tool to identify quality in execution as standards for Wholesale.
Control assigned budget and identify in advance opportunities to improve performance on the floor.
Responsible for connecting with the Marketing teams of the Wholesale accounts to develop specific Marketing plans that impact the business result.
Request banners, paid ads and graphic content for WHS.com and ensure their implementation on time.
Responsible for preparing detailed presentations for Market Week.
Achieve consistency in all our POS (partnering with BE) through graphics, navigation and display materials update according to every season. This project is the most important of the Season.
Responsible for coordinating the rich content of PDP (and Brand Pages) for Amazon and WHS.com, ensuring correct implementation aligned with the brand strategy and commercial teams.
In charge of placing all Purchase Orders in the system and keeping weekly track of the Marketing and Dilution budget. Accruals included.
Create marketing and advertising strategies that contribute to the generation of traffic at the points of sale of Dockers across LATAM.
Partner with Brand Environment and Retail to develop better brand expression and stories on tables and store windows.
Look for opportunities with shopping malls to make strategic alliances to communicate the brand within their web pages and social media.
Supervise the correct execution of the marketing plan of all the brand's stores across the United States and Canada.
Excellence in tracking vendor execution on the points of sales in each channel.
Analysis and work plan to improve traffic and visitor levels in all DTC stores.
Supervision of promotional concepts and activities according to seasonal calendars.
Ensure Finance process and their invoices are submitted on-time.
Follow up the billing process with other internal areas.
Monthly conciliation with advertising agencies.
Track budget expense by month, semester and year.
Qualification
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Required
Bachelor's degree in Administration or MKT
Essential experience in Retail or Wholesale Marketing
Project Management
Know performance indicators for digital investments
Preferred
Retail experience
Office skills
Verbal communication
Negotiation skills
Project management experience
Multi-project management
Company
Randstad Enterprise
Randstad Enterprise is the leading global talent solutions provider, enabling companies to create sustainable business value and agility by keeping people at the heart of their organizations.
Founded in 2001
5,001-10,000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase
