Craft.co · 2 days ago
Field Marketing Specialist
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AnalyticsBusiness Intelligence
Insider Connection @Craft.co
Responsibilities
Event Mastermind: Throw well-coordinated, pipeline-driven events that knock the socks off prospects, partners, and customers.
Sales Sidekick: Support the regional sales team with effective field-based marketing programs and event campaigns.
Campaign Connoisseur: Research, plan, and execute demand generation campaigns and activities with clear goals and success criteria.
Logistics Guru: Handle all details of event logistics from automation, emails, and landing pages to themes, swag, staffing, and lead generation.
Communication Champ: Share goals and key info before, during, and after events, including pre-show preparation, debriefs, and reporting.
Budget Boss: Manage the quarterly event budget to ensure goals are met within the defined budget.
Results Reporter: Track and report on the program pipeline and performance results against quarterly and annual targets.
Qualification
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Required
Prior experience using Hubspot (or similar marketing automation tool) and Salesforce.
Ability to build strong relationships both internally and externally.
Embodies our values: Work towards excellence, Humility, Collaborate with empathy, Accountability
Preferred
Candidates based in the San Francisco area or in Austin, TX.
A strategic marketer with goals and purpose for each event or activity and KPIs to measure success.
A proactive planner with a knack for throwing unforgettable events.
Someone who can seamlessly juggle multiple projects and keep everything on track.
A creative thinker always brimming with fresh ideas to engage our audience.
A data-driven marketer who can analyze event performance and adjust strategies on the fly.
An excellent communicator who can keep everyone in the loop and on the same page.
Benefits
Equity at a well-funded, fast-growing startup
Unlimited vacation time
99% covered Health + Dental + Vision insurance for employees and dependents
401K through Empower with options to invest
$200 monthly wellness/ learning stipend
Company
Craft.co
Helping supply chain and procurement professionals discover, evaluate, and monitor suppliers to create stronger supply chain resilience.
Funding
Current Stage
Growth StageTotal Funding
$42MKey Investors
BAM ElevateHigh AlphaUncork Capital
2022-11-16Series B· $32M
2020-08-21Series A· $10M
2019-10-22Pre Seed· Undisclosed
Recent News
2024-05-24
Company data provided by crunchbase