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Company

Original Job Post

Integrated DNA Technologies · 4 days ago

Senior Manager, Product Marketing PCR and NGS

Austin, TX

Full-time

Onsite

Senior Level

$135K/yr - $160K/yr

7+ years exp

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BiotechnologyGenetics

H1B Sponsorship

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Responsibilities

Lead and manage a growing, global team of product marketeers to develop and execute annual and agile marketing plans to drive growth through awareness, lead generation, lead cultivation and e-commerce for IDTs products and solutions

Apply and continually develop an expert level understanding of customer needs within core markets that utilize NGS, through direct customer contact and primary and secondary research, and translate those insights to steer effective commercial GTM efforts and content strategy/implementation

Guide cross-functional development of personas, segmentation strategies, buyers journeys, messaging and value props

Facilitate close relationships and business activities with key customers, vendors and industry groups alongside IDT leadership and commercial teams.

Own and be accountable for the success of marketing campaigns by using advanced digital tagging and metrics to ensure that key performance indicators are met, and campaigns demonstrate a positive return on investment.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Life sciences marketingLaboratory experienceClinical researchBiotechnologyPCRNGS molecular biologyMarket trends analysisMarketing strategyMarketing planningMarketing content creationMarketing campaign executionTeam/project managementLeadershipCommunicationTeamworkMarketingRegulated IVD productsWorking directly with xGenArcher NGS productsLife Science product managementMarket developmentSales

Required

Bachelor's degree in life science (biology, chemistry, biochemistry) or other relevant field

At least 7 years of experience in a combination of life sciences marketing and/or laboratory experience on clinical research or biotechnology

Demonstrated domain expertise in the application of PCR and NGS molecular biology workflows across clinical and biotech markets

Extensive experience with identifying market trends, defining marketing strategy, creating marketing plans, creating marketing content and executing marketing campaigns

2+ years successful record managing direct reports and leadership across cross-functional teams/projects

Preferred

Advanced degree (MBA, PhD) in business or life sciences

Marketing regulated IVD products

Working directly with xGen or Archer NGS products

Life Science product management, market development or sales

Benefits

Paid time off

Medical/dental/vision insurance

401(k)

Company

Integrated DNA Technologies

Glassdoor

3.0

Integrated DNA Technologies sells short strands of DNA called oligonucleotides.

Founded in 1987

Coralville, Iowa, USA

1,001-5,000 employees

http://idtdna.com

H1B Sponsorship

Integrated DNA Technologies has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (2)

2022 (3)

2021 (7)

2020 (1)