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Epson America Inc. ยท 4 days ago
Senior Analyst, Lead Generation
Los Alamitos, CA
Full-time
Hybrid
Senior Level
$71K/yr - $122K/yr
4+ years exp
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Insider Connection @Epson America Inc.
Responsibilities
Analyzes marketing data using DOMO, Salesforce, Adobe Analytics, Google Analytics, to provide customer insights to support data-driven business decisions
Regularly monitors progression of leads as they move from initial lead capture through the funnel and recommends changes to lead generation activity based on data and performance
Assists with transforming raw analytics data into actionable insight/opportunities for business stakeholders to help improve lead quality and inform lead generation strategies
Provides data-driven insights on the complete customer lifecycle, identifying points of friction and have a voice in recommended solutions
Creates regular metrics and campaign performance updates and reports to management and business unit stakeholders that simplify complex data into easily understood stories
Develops, produces, and oversees the creation of regular, standard lead analytics reporting via Salesforce, PowerBI and DOMO
Leverages formal dashboarding and reporting tools to effectively share insights and data
Data blending, modeling and visualization in Power BI and DOMO
Assists with MarTech stack to ensure Adobe, Google Analytics, Salesforce, Pardot, LeanData, and other data partner integrations are in place to maintain data integrity
Assists in overseeing tagging and data structure initiatives to maximize consumer data collection and data sharing for the business
Qualification
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Required
At least four years of professional experience (or equivalent) involving data mining, analysis, and reporting
Working knowledge of statistical concepts that impact the accuracy of data analysis (for example: significance testing, sampling methodologies, and using sample weights)
Familiarity with complex sales processes and distribution models
Extreme attention to detail and a passion for using data to inform and influence
Strong written and oral communication skills and ability to effectively convey complex and data-related concepts to a variety of technical and non-technical audiences
High degree of flexibility and maturity, with the ability to work independently and collaboratively with others at varying levels of seniority within and outside the organization
Must be a self-starter, curious by nature, and willing to help define the marketing analytics discipline within Epson
Preferred
Exposure or experience working on or with Sales teams a plus
Proficient with SQL and familiarity with other programming languages a plus
Experience with MarTech stack including Adobe, Google Analytics, Salesforce, Pardot, LeanData, and other data partner integrations
Experience in data blending, modeling, and visualization in Power BI and DOMO
Experience in overseeing tagging and data structure initiatives to maximize consumer data collection and data sharing for the business
Company
Epson America Inc.
Epson enables people worldwide to make, share and capture creativity and bring it to life.
501-1,000 employees
H1B Sponsorship
Epson America Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (15)
2022 (16)
2021 (14)
2020 (23)
Funding
Current Stage
Late StageLeadership Team
Michael Wang
CIO / CISO & Vice President, Digital Innovation
Miko Sion
Retired Vice President of Logistics and CIO
Company data provided by crunchbase
