Stride, Inc. · 6 days ago
B2B Marketing Specialist
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E-LearningEducation
Insider Connection @Stride, Inc.
Responsibilities
Own the project management of marketing activities, communicate status updates to stakeholders, and manage cross-functional dependencies.
Design and create digital marketing assets using Canva for paid social advertising, partnerships, display ads, and sales enablement.
Build and oversee usage of an asset repository with original and stock images, branded content, and videos.
Manage website update requests and implementation of the changes.
Develop templates for case studies, presentations, infographics, and other marketing documents.
Manage webinars and other marketing events, either remotely or in-person.
Post content in social media channels, respond to DMs, and direct prospects/leads to sales resources.
Analyze and optimize campaign performance through A/B testing, data analysis, and reporting.
Support reconciliation of invoicing, purchase orders, and contract-related follow-ups.
Develop paid search ads, optimize website content for SEO, and create valuable email content.
Monitor and report on key performance indicators related to demand generation activities.
Develop and maintain strong relationships with external partners, agencies, and vendors.
Qualification
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Required
Three (3) years of experience in marketing
Strong project management skills
Basic proficiency+ running Google Ads, LinkedIn Ads, organic social media, and Meta Ads
Intermediate proficiency+ with any email marketing platform (Pardot preferred)
Basic proficiency+ in Google Analytics 4
Intermediate proficiency+ in Microsoft Office products
A desire for continuous learning and professional development
Ability to travel up to 10% of the time
Ability to clear required background check
Excellent organizational skills, attention to detail, a strong sense of urgency and follow-through, and resourcefulness/entrepreneurial mindset
Exceptional written and oral communication skills
Excellent interpersonal and collaborative skills with ability to build strong working relationships
Preferred
Bachelor’s degree in marketing
Experience with B2B marketing
Experience with Salesforce
Experience with lead generation
LinkedIn Ads certification
Google Ads certification
Google Analytics 4 certification
Benefits
Health benefits
Retirement contributions
Paid time off
Company
Stride, Inc.
At Stride, Inc. we support learners of all ages with inspired teachers and personalized experiences. Everything comes back to learners.
H1B Sponsorship
Stride, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (10)
2022 (13)
2021 (22)
Funding
Current Stage
Public CompanyTotal Funding
$20M2011-04-01Post Ipo Equity· Undisclosed
2007-12-13IPO· nyse:LRN
2003-04-03Series Unknown· $20M
Recent News
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