RevRise Media · 4 days ago

Director of Marketing

California, United States

Full-time

Onsite

Director

$110K/yr - $160K/yr

5+ years exp

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Responsibilities

Direct Response Advertising: Manage and scale profitable lead generation advertising efforts.

Analytics and Reporting: Create and maintain comprehensive marketing reports, and manage analytics to track and optimize performance.

Cross-Department Collaboration: Collaborate closely with the Sales and Development teams to support and grow key company initiatives.

Ad Creative Management: Manage ad creatives, including copy, images, and videos.

A/B Testing: Implement A/B testing methodologies to identify and utilize the most effective ad variations.

Bid Management: Oversee and adjust bids to ensure cost-effective spending and maximized ROI.

Campaign Strategy: Develop and execute strategic marketing campaigns to meet business objectives.

Identify New Opportunities: Drive revenue and profit growth - including new traffic sources, new verticals, strategic hires, etc.

Qualification

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Media BuyingMarketing AnalyticsPPC AdvertisingSearch Engine MarketingAdvertising PlatformsAnalytical SkillsCommunication SkillsLeadershipIndependenceNegotiation SkillsLead Generation Industry Experience