34 applicants

Company

Original Job Post

GiddyUp · 5 days ago

Brand Manager

United States

Full-time

Remote

Entry, Mid Level

5+ years exp

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AdvertisingInformation Technology

Growth Opportunities

Insider Connection @GiddyUp

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Responsibilities

Discover and qualify leads, transforming them into partnerships.

Nurture revenue growth throughout the brand lifecycle.

Optimize account growth and longevity, ensuring high performance and profitability for both GiddyUp and managed brands.

Act as a high-level liaison between GiddyUp and brand partners, advocating for win-win outcomes.

Manage a dynamic sales pipeline of prospective brands by reviewing leads as they come in and pursuing opportunities based on book of business and company goals.

Conduct thorough research on prospective brands, including their industry landscape, market positioning, and competitive landscape.

Engage with prospective brands to understand their needs and assess their compatibility with the GiddyUp Network.

Determine the brand's level of interest, decision-making process, and decision timeline.

Pitch new brand opportunities to internal teams to gauge interest.

Present compelling pricing strategies to brand prospects, aligning GiddyUp’s offerings with their specific needs and pain points.

Negotiate contracts with brands efficiently.

Act as the primary contact and account manager for brands throughout the brand lifecycle; effectively prioritize brands by their level of scale and strive for same day responses to brand inquiries.

Build strong relationships with brands to ensure optimal alignment and long-term success.

Educate brand partners on running effective performance campaigns for maximum scale, profitability, and longevity.

Negotiate commissions, sales caps, creative budgets, and accelerator pools required by GiddyUp internal teams for ongoing campaign success.

Handle objections and concerns raised by brands throughout the brand lifecycle.

Address campaign challenges (inventory, channels, CPA, customer support, etc.) with the GiddyUp team and communicate solutions to brand partners.

Collaborate with the Performance Marketing Manager to monitor and drive campaign performance and growth.

Communicate brand partner concerns and challenges to the GiddyUp Network team.

Master key functions of the GiddyUp Platform to effectively manage brand operations, offers, and growth strategies.

Analyze campaign data and performance on a daily/weekly/monthly/quarterly basis to identify risks, opportunities, and trends.

Collaborate with the Marketing, Traffic, and Creative teams to catalyze opportunities and to mitigate potential risks.

Qualification

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Account managementClient negotiationSalesMarketingProblem-solvingHard-workingExceptional relational skillsStartup Environment ExperienceAffiliate Marketing ExperienceBrand Account GrowthSales SkillsObjection HandlingContract NegotiationHard WorkingCommunicationPresentation