200+ applicants
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Cengage Group · 1 day ago
Senior Brand Manager
United States
Full-time
Remote
Senior Level
$89K/yr - $142K/yr
8+ years exp
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Insider Connection @Cengage Group
Responsibilities
Brand Strategy Development: Develop and implement comprehensive brand to achieve business objectives and drive growth
Campaign Execution – support the execution of individual customer segment campaign strategy by ensuring we maintain brand presence and support ongoing initiatives.
Content Strategy – work across customer segments to build a comprehensive content strategy that aligns with Cengage Higher Ed’s brand objectives and resonates across customer segments. Deliver across multiple platforms and channels, including social media, blogs, and third-party channels, ensuring consistency in messaging and brand voice.
Brand Assessment and Analysis – conduct comprehensive assessment of current brand strategy and positioning, identifying weaknesses, missed opportunities and areas for improvement. Own measurement of overall impact of strategies deployed.
Strategic Planning – Develop short-term and long-term strategies to address immediate opportunities while also laying the foundation for future brand positioning and growth.
Competitive Analysis – Look across Cengage Higher Ed’s primary competitors to determine where there is room to increase Cengage Higher Ed’s brand awareness and competitive strength. Build and deploy strategies to meet market demand and customer preferences.
Brand Partnerships – build and maintain relationships with associations and organizations that Cengage Higher Ed will benefit from being aligned with and own strategies for optimizing those relationships.
Qualification
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Required
Bachelor's degree
8+ years proven experience in relevant roles
Ability to speak “creative,” “tech,” and “business.”
Relationship builder and customer centric
Experience managing a brand across multiple markets
Creative and analytical in solving problems
Strong written and verbal skills
Strategic in identifying long-term opportunities and trends
Organized and independent – no hand holding required
Good zoom lens between small details and big picture thinking
Benefits
Dental Insurance
Vision Insurance
Company
Cengage Group
Cengage Group is an EdTech company that provides secondary and higher education to learners at an affordable price.
5,001-10,000 employees
H1B Sponsorship
Cengage Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (17)
2022 (15)
2021 (19)
2020 (50)
Funding
Current Stage
Late StageTotal Funding
$500M2023-06-02Private Equity· $500M
Leadership Team
Darren Person
Chief Digital Officer
Recent News
2024-03-05
2023-06-12
Company data provided by crunchbase
