60 applicants

Company

Original Job Post

Hitachi Energy · 5 days ago

Content Marketing Specialist

Georgia, United States

Full-time

Onsite

Senior Level

8+ years exp

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Responsibilities

Build the content strategy based on briefings, customer buying journey, and personas.

Collaborate with Product Marketing and Communications to align content with commercial and marketing goals.

Project manage end-to-end content creation projects involving cross-functional teams.

Utilize subject matter experts, online research, and SEO to create content that addresses project goals.

Develop and deliver a content marketing plan with clear timelines.

Conceptualize content bill-of-materials in collaboration with the production team.

Communicate project progress and insights to internal customers.

Utilize web analytics, social media, and best practices to guide content and report on performance.

Refine content mix and strategy for better engagement and conversion.

Ensure consistent adherence to brand guidelines and directives.

Manage relationships with creative agencies and internal creative teams.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Content marketingBrand managementDigital marketingB2B technology industryBuilding brand storiesCopywritingVideo scriptsWebSocial mediaPresentationsSEOPhotoshopIllustratorInDesignAcrobatBusiness acumenBusiness mindsetMarcom teamWeb analyticsEmail marketingLead generationAdvertisingConversion ratesProblem-solvingHard-workingCross-functional leadershipResults-drivenSelf-motivatedOrganized communication

Required

8+ years of professional experience in content marketing, brand management, communications, or digital marketing; or a combination of 5+ years of experience and a masters degree, ideally working in a B2B technology industry.

A bachelor’s degree in marketing, communications or management required.

Proven experience building brand stories and narratives from briefings and translating them for creative teams.

Experience building outlines and copywriting for video scripts, web, social media, presentations, blogs, and SEO.

Experience editing with Photoshop, Illustrator, InDesign, Acrobat.

Cross-functional leadership skills are a must.

Mix of creative and analytical strengths: strong creative point of view combined with analytical and business mindset.

Strong business acumen.

Results-driven, self-motivated, and organized, with a proven track record of prioritizing tasks and executing efficiently.

Excellent written and verbal communication skills, and attention to detail.

Superb project management skills: time management, communication, and organization.

Experience working on different areas of a Marcom team (digital, events, PR, web).

Understanding of marcom KPIs including web analytics, email marketing, lead generation, advertising, conversion rates.

Preferred

Agency experience is preferred

Company

Hitachi Energy

Glassdoor

4.0

Hitachi Energy is a renewable energy company that provides energy consulting services.

Founded in 1950

Bengaluru, Karnataka, IND

10,001+ employees

http://www.hitachienergy.com/in/en

H1B Sponsorship

Hitachi Energy has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

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